Hulu Lets Us Know They Had a Killer Year
Hulu Lets Us Know They Had a Killer Year
Posted 12/30/2009 at 7:03pm
| by Ryan Whitwam
2
Comments
Print
This year has been a very good one for video streaming site Hulu. What started out as a niche product for the more tech-savvy, has broken through into the mainstream community. Hulu CEO Jason Kilar wrote in a blog post that Hulu has over 43 million unique visitors. That’s a 95% increase over one year ago. As the number of visitors goes up, the number of streams goes up even faster, having nearly tripled since April. The ad campaign that kicked off during the Superbowl likely started the ball rolling.
The overall amount of content on Hulu has also increased dramatically, going from 5600 hours of premium content, to over 14,000 hours. All those programs are being bought up by even more advertisers as well. Hulu has gone from 166 advertisers up to 408.
Also of note is the launch of the Hulu desktop application this year. After a long battle with Boxee, Hulu at least gave users an alternative way to view content. With all the good news, it’s easy to forget the rumors swirling around about internal battles between content owners and those running Hulu. And let’s not forget the possible pay model we’ve been hearing about. Hopefully, Hulu can get all this worked out while still preserving the good will they currently enjoy.
More like this
2
Comments
Comments are closed on this article
MRrelabled
December 31, 2009 at 2:24am
Hulu's business model seems to be a little off, I was recently surprise to see the default settings were to share my viewings with the rest of the world. Also I wonder what the NBC -> Comcast deal will do to Hulu being that Hulu and NBC are so closely tied.
tty
January 04, 2010 at 4:15pm
Id love to know what kind of backend they are using to keep up with demand. I switched off my cable for Hulu + over the air HD last summer and we cant be happier.
Whats amazing to me, is that they can keep up with the demand in bandwidth with such grace. On a 6 megabit connect I never see lag...even with the HD content.
When Hulu agrees to start letting the appliances tap into their streams, the cable/Satellite companies will finally have the competition we need to get a more modern pricing model iMHO. Let me pay for the channels i watch a la carte and I MAY come back.
Connect with MaximumPC
Featured Content
The gang discusses the GTX 690, Trinity, Ivy Bridge, Amazon, big-box stores, MMOs,...
This month's issue
Feature
Build a PC On Any Budget
Feature
Cloud Services Showdown
How-To
Encrypt Your External Drive
Build It
Upgrade an X58 Rig
Most Commented Articles
Latest Max PC Tweets
- maximumpc: Original RickRoll Video Returns to YouTube After 24-Hour Copyright Hiatus http://t.co/MaH9Sxyy1 day 17 hours ago
- maximumpc: Corsair has decided not to go forward with its $78 million IPO, citing weak equity market conditions http://t.co/A5a4DAzj1 day 17 hours ago
- maximumpc: Want to work at Maximum PC? Our Online Managing Editor, Alex, is moving away, so we need a new one. http://t.co/9Z7JCh0E3 days 14 hours ago
