HP Isn't Sold on Thunderbolt, Still Content with USB 3.0
Conspiracy theorists contend that the reason it's taking Intel so long to natively support the SuperSpeed USB 3.0 interface is because the Santa Clara chip maker is invested in its Thunderbolt (formerly known as Light Peak) interconnect. If that's the case, the plan isn't working, because at least one major OEM is having trouble finding value in Thunderbolt.
According to IDG News, HP did look into using Thunderbolt in new desktop PCs, but ultimately decided that USB 3.0 was the smarter choice, mainly because of existing widespread support.
"We did look at [Thunderbolt.] We're still looking into it. Haven't found a value proposition yet," said Xavier Lauwaert, worldwide marketing manager for desktops at HP.
Thunderbolt is so far only available on newer Mac models, but there's nothing stopping companies like HP from using the interconnect. And as far as Intel is concerned, Thunderbolt isn't meant to replace USB, but coexist with it. Still, it could be a tough sell getting OEMs to jump on board.
"On the PC side, everybody seems to be content with the expansion of USB 3.0," Lauwaert said. "Do we need to go into more fancy solutions? Not convinced yet."
Would you like to see OEMs adopt Thunderbolt?
Comments
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stevebollinger@...
May 18, 2011 at 9:54pm
Both have value and I am desiring both on my next PC. USB3 for backward compatibility and Thunderbolt for speed, HDMI, etc. I see the value in both and say to all the OEMs, load 'em up!!
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Engelsstaub
May 16, 2011 at 6:50pm
HP should "look into" giving their customers deserved customer service equal to the amount of money said customers payed them for their products.
Clowns like these and Dell do actually make some decent products. They see their companies consistently and annually rated at the very bottom in customer service/satisfaction yet do nothing to improve. How could they possibly care if their customer-base would like Thunderbolt? My opinion.
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jedisamurai
May 16, 2011 at 6:16pm
For what it's worth...I'm not buying a new PC until it comes with both USB 3.0 AND Thunderbolt. Manufacturers are in no hurry to include it because they lose the profit margin they had on the old tech by using new tech. Why should they care about a faster, better experience for their customers? They only care about making money. It's the same reason why cars get 15mpg and coal power plants are still used. Larger profit margins. :)
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Marthian
May 16, 2011 at 12:20pm
Anyone else seeing this becoming the new Firewire? sure its faster, but USB has been around for quite awhile (not to mention practically every computer under the sun by now has at least one or two USB ports), not to mention its just extremely universal, whether its video game controllers, hard drives, Engineering devices, speakers, etc. I just don't see why we need something else like it? I don't really think speed is a good enough reason as the common consumer won't really notice much of a difference usually, Firewire is/was? faster than USB, but didn't really become mainstream (sometimes its on a motherboard/case, sometimes its not.)
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Engelsstaub
May 16, 2011 at 7:04pm
No. Speed isn't the entire point of Thunderbolt.
Look into the capabilities of Thunderbolt; it is supposed to be more than just a competitor to USB, Firewire, or eSata. Those ports could still remain relevant. (Well, Firewire is pretty much a lost-cause.) A Thunderbolt port can carry HDMI signals (etc.) while running other stuff simultaneously. There's no immediate reason why Thunderbolt and the new USB 3.0 can not coexist. I believe its implementation will help to simplify the many PC connections for some.
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bloodgain
May 16, 2011 at 12:00pm
I want Thunderbolt (stupid name), or rather something like Thunderbolt to succeed and be picked up as a standard, but I'd much rather it be an OPEN optical fiber data connector standard. Also, there's no reason for anyone, especially on the consumer end, to use optical fiber connections until it bypasses the copper bus to offer speeds truly worth the switch. I think we'll need an optical bus with copper connections being translated at the chip (internal optical), which will be followed by an optical external connection standard.
Optical connections for everything that's not wireless will come eventually, and sooner than we might think, but I'm not sure Intel's tech will be "the one." Even so, I think we'll see USB 3.0 -- and maybe even one more version -- for some time to come. The backwards compatibility and ease of acceptance and transition are too good. I'd bet we'll see USB 3.5/4.0 transcoded at the chip to an optical bus before we see it go away.
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someuid
May 16, 2011 at 11:25am
Good! I don't want that proprietary Thunderbolt stuff. I remember the days of IBM trying to corner everyone with royalties. I don't want to see Intel trying to repeat that. If there is anyone at Intel thinking "all we have to do is get everyone to move to this new tech, and charge them royalties", they should be shown the door pronto.
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