Holiday Sales Spree Leads to Xbox 360 Shortage
Holiday Sales Spree Leads to Xbox 360 Shortage
Posted 01/17/2011 at 7:10am
| by Paul Lilly
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Get ready to step into the hot tub time machine and warp back to late 2005, when the Xbox 360 was new and in short supply. Now just over 5 years old, the console could again be in short supply in the coming months, and so could the Kinect, Microsoft warns.
According to InformationWeek, Microsoft moved 1.9 million Xbox 360 consoles in December alone, with the recently launched Kinect motion control system playing a big role in hitting that number. As a result, Microsoft unloaded inventory in December that was earmarked for January and February.
"In order to keep up with holiday demand in December for Xbox 360 and Kinect, Microsoft pulled units from its January and February production," a company spokesman said.
Microsoft launched the Kinect in November and sold more than 2.5 million units in the first 30 days. Pretty much everyone who wanted one was able to get one, but that won't necessarily be the case for the next couple of months.
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Ceadderman
January 19, 2011 at 11:27pm
So much for PS3s' outselling Nintendo AND xBox 360 combined.
Sorry PS3 fanbois you just got PWNED in pronstar fashion. ROTMFFLMMFAO!!!
TsunamiZ
January 17, 2011 at 10:42am
The Kinect update from Xbox Live on November 1, 2010 caused a large number of Xbox 360 to stop reading discs. Microsoft still hasn't addressed the issue.
There is a very large topic on the issue at the official forums. Do you think people who thought their Xbox 360 was broken contributed to the higher Xbox 360 sales?
Ceadderman
January 19, 2011 at 11:58pm
That could be one explanation.
However, Returns are automatically factored into the days store totals. Loss prevention is a major issue and if these are not factored in then someone's head will roll once LP gets involved. I worked in Sales for 12 years. Businesses make a habit of knowing what goes out and what comes in and the numbers are derived from that.
So I don't buy into that thought.
Julyjules
January 17, 2011 at 8:46am
Any news on whether or not Microsoft finally managed to hit its target of selling 5 million Kinect devices before the end of 2010?
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