Head of EA Origin Rages Against Steam Sales Model

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triclops41

DeMartini must have come over from the RIAA.

LOL at execs who blame customers and the market for their failures.

Everyone else is wrong but you, huh DeMartini? Come back in 5 years and say that again, chump.

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Drzzle

Really now, why would anyone consider paying more for the same thing, EA's just being daft. ME3 is the last game i would buy from them.
I support steam because they make legal gaming possible, period.

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warptek2010

EA... news flash. If you take this elitist snobby attitude that basically says Steam is beneath your dignity then you do not deserve to compete in a free market let alone understand how a free market works.

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chinomon

well put my friend

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Bean Bandit

That's so funny. Those types of sales that Steam puts on are what makes Steam so much better. You would be surprised how much money you can make with those types of sales that they put on and it's good for the community. I mean it's a digital download there's hardly any cost and it the customer a more safer chance at buying a game that there not to sure about. Spending full price or even 25% sometimes just isn't worth it.

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Bad Kharma

Coming from that bunch of crooks at EA, their complaint is a joke. I will never use Origin again. I have tried twice and both times it seems that after they make any changes to it, it forgets that I was ever a customer.

If EA won't use Steam, that is their problem. There is a reason why they were voted the worst business of 2012.

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Mortal_M

The reason I don't buy many games at launch and wait for a sale is because developers think it's OK to release games that are not ready to be released.
Let's take a look at EA's BF3 for instance, it was released with a shitload of bugs yet they want me to pay full price for a game that is not "complete"?(They still haven't polished it 100%, however I did buy it at launch)

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Bad Kharma

Considering how buggy most games are at launch, who would want to buy them then? I willingly wait the few months that it takes for all the bugs to be worked out and the price to come down. There is a recession going on and we all can't afford to pay $60 plus for every game that comes up. I gotta family to feed.

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majorsuave

Seeing a game I've had mild interest in at 15$ (instead of the original 60$ tag) is a good opportunity for a lot of us to go out and try (legally) new franchises that we would have never considered buying at 60 or even 40$.

The next thing you know is that we pre order the sequel at full price the next time around.

Do your math 1000 x 60$ or 5000 x 15$.

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bling581

Same. I can't tell you how many games I've tried for $60 (or more even) and found they were crap to mediocre. In today's world with the ever increasing number of console ports you can't be too careful about the titles you purchase. Even previously trusted companies like BioWare are now on my questionable list because of some quality issues with their recent titles. No more blind purchases because I just have to have it on release day. Well, I still do for some games, but only those I'm 90% sure are going to be worth the money.

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btdog

You are dead right.

There are VERY few games I would even consider spending $60 on. And if I was "mildly" interested in a game, I would have to see "10" ratings across the board before I would take the plunge.

What EA doesn't understand (or refuses to acknowledge) is gamers buy games at launch for a couple reasons: a) They enjoy the franchise (I did this for ME3) or b) They want to be the first to play the game.

Steam's model may cause some gamers to delay their purchase, but I would say the number is small - I would guess less than 10%. The number of gamers that do purchase it at a discounted rate more than make up for the minimal decrease in sales at launch.

Personally, I'd rather spend $15 on a 5 hour game that I know I'm going to finish than $60 on a 40 hour game that I'll probably quit before I get 10 hours in...BUT, give me a chance to buy the game at $15 6 months after release, and I'll probably go for it.

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Rift2

Hard Copies of game are the only way to go. I mean I just replaced a Motherboard and the Patching for Steam took a few days and that was just for Left for dead and the patches for Dues Ex Rage and re-downloading Gothum City Impostors which was the only digital game I downloaded.
If you had a Large Library through steam you might regret if your hard drive goes out or whatever.

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chinomon

If they want people to pay full price, then maybe if their games didn't come with so many bugs. Most of my EA games are full of bugs...Dead Space,Dead Space 2, Need for Speed Shift, and the list goes on. Many of this bugs are so bad, that I don't want to finish the games. Dead Space 2 had this bug that you can't even start the dam game, because the game assume's you have your controller enabled and thinks your analog stick is being hold to the right, another bug was that I couldn't save the game, sometimes, the F button to use the gravity stops working, and if you use V sink Your game doesn't use your video cards properly and my frame rates drop to around 25, while I had 3x 260's in SLI! WTF? The sad part is, this games have been around for a long while and I doubt they'll ever fix this bugs.

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MarioJP

You can backup the steam folder you know that rigth? Thats what i do. In fact i have steam on a seperate partition in case i need to reinstall or upgrade the os. Steam does not care where are the files are located as long as you don't mess with the sub directories.

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myh1tlist101

EA you do realize that Nordstrom sells different products than target. Nobody even those washing their pits with money buys from a retailer that sells the EXACT SAME THING for cheaper. God the things EA say make me feel embarrassed about buying Burnout Paradise and Dead Space.

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ZakMckracken

Apparently Mr. DeMartini is overlooking the fact that the publishers & developers of the software that went on sale for 30-75% off during holiday sales announced they made substantially more money during the sales. Yes, their product was sold at a discount. But, they made more profit by doing so. I wish EA would stop trying to compete with Activision for the head of the anti-consumer game publisher group.

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Humpfester

Sounds like someone needs a Happy Meal. Here, let me take that gun and put it in your purse next to your tampon's.

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ScytheNoire

EA doesn't get it. It doesn't matter if you have the greatest product in the world, if you price it out of the reach of the majority, it will remain in obscurity, and it loses all intellectual property value.

Just the fact that the person even mentions intellectual property tells you that it's an IP lawyer who doesn't understand the way successful businesses are run in the internet era.

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Danthrax66

EA: "We make shitty games (bf3, me3, crysis 2/3, etc.) and we don't put them on sale even though they suck."
Steam: "lol here are some hats" *money rolls in*

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AuronX

This coming froma company that, like Act-Bliz, employed a premium service, costing as much as new game for something that still isn't a year old.

Great for business and stockholders? Absolutely.

But... great for gamers? ....

Steam on the other hand, works with developers, and from various articles I have read... also works well with indie developers. Steam also offers game at great value, especially during the holiday's.

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jedisamurai

It's really quite simple. You can either be a company like Nintendo or Apple that keeps their products so expensive that only the rich can afford them, or be a company like Steam or SEGA who repeatedly reduces their prices to make sure that EVERYONE gets an opportunity to play and enjoy their products.

Companies that don't want to "de-value" their product deserve no sympathy, nor mercy, since they have shown none to those who cannot afford their over-priced products.

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LatiosXT

I fail to see how Nintendo keeps their products expensive when $200-$250 is a modest price for console (compared to the $400+ for two years the other two have been doing). I suppose the 3DS could count, but they sucked it up and dropped the price down before they were ready, and it went on to sell millions. Tell me one other company in video gaming history that did that to their hardware.

Maybe Sony or Microsoft fits the bill better. Actually, Microsoft fits the bill perfectly considering how much they charge for peripherals and extras.

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SilverSurferNHS

wonderful insight, much appreciated here

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Badly Browned

EA: No, we here at EA are not anti-consumer. Honest.

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hammeredtoast

WE HERE AT EA CARE ABOUT PROFITS NOT ONLY FOR US, BUT FOR DEVELOPERS AND PUBLISHERS. WE ARE sooooo EVIL.

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Landstander

EA employs douchebags? Who would have thought?

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pcguy94

Wow EA.

And to think I was considering buying BF3... NOT ANYMORE!!

I think this video sums it up:
https://www.youtube.com/watch?v=e-LE0ycgkBQ

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Mani333

So this pretty much sums him up "We here at EA don't give a fuck about people struggling with money, FUCK SALES, FUCK STEAM, FUCK WHAT YOU GAMERS THINK ... WE OUT" Oh yeah and "MONEY, MONEY, MONNNNNEY."
Btw who the fuck shops at Nordstrom? OLD REPUBLICANS... which sounds exacly like this dumb ass. Man no wonder lots of people hate ORIGINS and EA, cuz they have idiots like him working there who don't know how to gain the masses/gamers attention the proper way. What a miss for them, im most positive they will lose lots of customers because of this.

Also im sick of people bashing on steam.... they are amazing honestly. Sales up the wahhzooo! It doesnt get better than that.... well maybe gog.com but still on steam is the best!!

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MarioJP

well said. I have steam to autologin the moment my PC wakes up from Sleep/Hibernate.

I was this close of creating Origin account. Now the Origin installer is off to the Recycle Bin after that statement. I bet the guy won't even bother reading the comments in his "leaisure time" due to negative comments being made after what he said. Cuz WHAT A DOUCHE he is!

We should protest with our $$$ Sons of #%$ lol.

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tekknyne

Its funny they talk about Target cheapening your intellectual property, but I thought Target was upscale. Walmart would be cheap!

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Ghok

HAHAHAHA.

EA, you don't get to say you're a higher quality company/platform because your prices are higher!

Valve makes better games, sells them for cheaper, and kicks your ass in every way. And since they do such a good job, I'm never without a game to play on Steam; I have no reason to buy anything from EA any more.

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Biceps

+1 all EA makes anymore are over-hyped crap-buckets.

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Neufeldt2002

You know what, I think this is the reason EA has pulled most of their games off of Steam, anyone still think it was Steams idea?. They just want more money at any cost.

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darksamus8

steam sales have SAVED PC gaming. They are the SOLE place I buy games any more. Most new games that come out are 100% WORTHLESS, terribly-made, run of the mill games, nothing unique, new or different is released any more.

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t.y.wan

What the f is he talking about... I would never understand why people would buy games via steam if they are NOT on sale... Even on sale, occasionally, amazon is still cheaper... The only reason I buy games on steam is because of the 50%~70% deals, or else, I would just buy the CDKey on russian sites... They are way cheaper and exactly the same.

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flo21

It's also ironic because EA has a daily deal page for mobile games!

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someuid

"I just think it cheapens your intellectual property."
I don't know about the rest of you, but I define the value of an item not by how much more I paid for it, but by how little I paid for it. The lower price I paid for the item, the more value I got for my money.

"Origin is aiming to be more like Nordstrom."
Haha. I consider EA games to be more like dollar store items. And as for shopping at Nordstrom, see first comment.

"Steam's business model teaches gamers not to purchase titles in the first month, and instead wait four or five months for a big sale everyone knows is on the horizon."
Or, EA's refusal to lower prices teaches people that prices are high and they are being gouged, and to wait for a more reasonable price down the road.

Bottom line - he wants us to part with our money on his terms alone and anyone who disagrees is some sort of intellectual moron who's economic and financial knowledge has been undermined by Evil Steam.

Go. Pound. Sand. EA.

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AudioCraZ

As a long time gamer, Steam has it perfect. Some titles I buy when they hit. Just depends on what they are. Other titles I have bought when they went on sale, just because I wasn't sure, and the price was right for me to take that risk. For me, it is a win/win scenario. I honestly haven't pirated a game in years because of Steam.

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BloodDonor

Customers are happy, and they have more choice... besides, micro transations are where the money is it seems for developers now

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aarcane

Steam has higher sales and more profit that Origin ever will. The sales are an important contributing factor. Steam clearly has the best business model. It caters both to day 0 gamers with MSRP or below pricing, casual gamers with a drop-off shortly after release, and in the later years of the game's lives, there are increasingly steep sale prices which allow people on highly constrained budgets to enjoy games often a year or more out of date. I seldom buy a game anywhere other than Steam, and am almost always in the highly constrained budgets category.

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John Pombrio

I have this HUGE LIST of Steam Games that I bought when they were on sale. Most I have NEVER PLAYED or even downloaded. NO WAY would I have bought them without the Steam sale. And the one that I did buy and tried and liked, I bought the sequels (Mass Effect for instance).
Skyrim and DHR I bought at full price and it was worth it even though they went on sale at Steam a few months later.
If it sells games rather than getting them pirated, its good no matter what the price. Eat it EA.

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Fresh38

You hit the nail on the head about pirating. EA's attitude towards the consumers is exactly why I hear about more people pirating EA games than anything else.

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flo21

THIS. THIS IS WHAT I WAS GOING TO SAY. Thanks for saving me the effort to type it!

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acidic

i feel you 1000%. i have around 600 GB worth of stuff on steam. you just can't beat steam when it comes to seasonal sales or daily/weekend deals. the only reason i use origin is to play BF3 and it is actually my brother's account and he uses my steam account

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Freebackrubs

He compares Steam to Target and Origin to Nordstrom when the two Brick and mortar stores don't have much in common and the game etailers both sale the exact same things. If I want a $300 pair of shoes, I go to Nordstrom. If want some laundry detergent, I go to Target. If I want a game, I go to who ever is selling it the cheapest- which is usually Steam. A tip: No one will buy your stuff if they can get it cheap with a few clicks.

This guy makes for an awful business professional as well. You don't complain like a brat about the competition; you adapt. He also doesn't seem to have a clue about his target audience either. We as gamers are very passionate about the games we play and how devoted we can become to them. Just look at how well Diablo 3 is doing. Most people are huge fans of the others and knew from the moment that they heard about the game that they will be buying it the moment they could.

As for his idea that people wait until the game goes on sale; that's partially true. Take Saints Row the Third as an example. When it first came out, I didn't think I would like it so I didn't get it. Why in the hell would I buy a game for $60 if I am not sure I will even enjoy it? But a few days ago, I saw it on Steam for 66% off. My friend and cousin grabbed a copy and wouldn't shut up about how much fun they were having so I grabbed a copy too. Yes, I did buy the game like 9 months after it came out but now that I have played it, I know how much fun it is and will definitely be preordering Saints Row 4.

If you made it this far, thanks for reading my post. Crap like this just pisses me off.

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jason2393

Nordstrom sells expensive things. People make cheap knockoffs.
Origin sells expensive things. People pirate the games.

Target sells cheaper things. People buy them legally.
Steam sells cheaper things. People buy them legally.

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SilverSurferNHS

here's my opinion: i was okay with the 40 dollar AAA titles back in the day... it was sometimes the equivalent of buying a family board game sometimes, that was sure to be endless hours of fun... i was even okay when the jump to 50. granted i didnt like the jump, it was still okay as a pair of games for myself and my partner would be a hundred and no more (xept taxes blah blah). but now that taxes just keep escalating, and the jump to 60 bucks brings the total price to ~70 (depending where you buy). thats 40 bucks more for a pair (like i said before i sometimes buy for my partner as well when she gets particularly interested in a title). So i do the try before i buy thing, because since ~ 2006 a title may be hit or miss upon release when it comes to functionality - so the iso goes onto my backup drive and i make sure we will enjoy it - if all is good, and its not too finicky of a title to get to run... that disk image and crack is deleted... and purchased on steam. That is how i usually do most titles today.

From there, depending on if im a "big fan" of a title and reviews are mostly good, i may just go ahead and pay full price, or if i was able to get into the beta and enjoyed it - i may just buy flat out ahead of time, or on release. (Max Payne 3, TERA)

If a title is garbage reviews, but still asks for 60 bucks... i can wait 'till the torrent is finished... and check out reviews... and if i pay what i think its worth (by waiting 'till its reduced in price by a sale) (Dirt 3, Showdown)

In DeMartini's world, the gamers wouldn't have a choice... "Pay this price and that's that"(BF3, ME3)

But Steam, GOG and GMG give gamers the chance to pay what they perceive a title is worth, by waiting

For example: RE Racoon City, i wasn't sure about it, but i like RE titles - so i read and watched reviews.... which lead me to believe i should wait until i can "try" it first, so then i did that... and then i paid what i thought it was worth. Nothing, because i felt it was garbage. That doesn't mean i keep it and play it - i hated it so i uninstalled and deleted the disk image. This would'nt be possible with DeMartini's process. I would have bought it and hated it and be forced to pound sand.

By seperating themselves further from steam, he is working against his cause by alienating those of us unwilling to commit to "shiny" hype and marketing.

(sorry for the long post)

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Blues22475

"Expanding on why he feels the way he does, DeMartini said that Steam's business model teaches gamers not to purchase titles in the first month, and instead wait four or five months for a big sale everyone knows is on the horizon."

Makes me wonder how he became VP. Steam's sale logic is nothing new. This practice existed since games were sold in stores. If you were a gamer, but didn't have the cash (or didn't want to) to throw at a game you often waited for the price to come down at a local retailer. If not, you would go to another retailer/source who sold it cheaper. Now, how is this any different than what Steam is doing? Lol.

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zodi

The only reason I bought the games I did is they went on half price at ORigin. Otherwise I would still not be playing mass effect 3. When Steam puts stuff on sale and deep discounts there games, makes me pull out the wallet to spend on games I would not normally waste the $30-50$ on to try. When I can spend 50$ on multiple games on steam or Origin, I am willing to wait for a sale. Gamers have budgets, when your rig costs you about as much as used car for some, you gotta save money somewhere.

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aarcane

Quad-post

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