Halo: Reach Rakes in $200 Million on First Day of Sales
If you weren't one of the first to snatch up a copy of Halo: Reach for the Xbox 360 earlier this week, there were plenty of others who filled in the gap. According to Microsoft, the latest title in the still uber popular Halo series pulled in $200 million in global sales on launch day.
"We feel really good about where the 'Halo: Reach' numbers are," said Phil Spencer, vice president of Microsoft Game Studios. "What 'Halo: Reach' numbers tell me is gamers are there. They are willing to buy the great experiences when they come out. In fact, that we are exceeding 'Halo 3' numbers out of the gate tells me that the industry is in a healthy state."
Fetching $200 million on day 1 day made Reach the biggest launch of any game or movie so far this year, Spencer claims. All told, the entire Halo franchise has sold more than 34 million copies during its ten-year tenure, pulling in almost $2 billion in sales.

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JohnP
September 17, 2010 at 11:28am
So that means that the entire Halo series has made what World of Warcraft earns in a month...
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riopato
September 17, 2010 at 11:38pm
on xbox? those figures are based on retail sales not including resales which are never counted. again WoW can be played on xbox?
I'm trying to pointout something here. this is a console game that made $200 million in 1 day!
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NicciAdonai
September 17, 2010 at 12:40pm
Good point and perspective. WoW is a money-making machine. Still, kudos to Bungie. The Halos are high-quality games. I don't even play games anymore and I am still looking forward to what Bungie does now that they will be making non-Halo games.
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Nimrod
September 17, 2010 at 3:13pm
No, they are not that great, and neither is WoW. These games ARE NOT the most succesful because they are the best. They just have the best name recognition.
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riopato
September 17, 2010 at 11:45pm
then your point is taken with very little seriousness. Halo and WoW are recognized because of how great a game they are. I guess different strokes for different folks. you can't have myst players getting into halo or Wow and vice versa.
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TheZomb
September 17, 2010 at 4:32pm
Just about every reviewer and well everyone I've talked says that they are great games. Brand recognition comes from making great titles people don't just declare a brand recognized one day.
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carnivorousslushee23
September 17, 2010 at 10:16am
I haven't played this yet, because I am such a PC gaming freak and I can't stand the controller, but I know that my brother hasn't stopped playing the damn thing since I bought it for him for his birthday. I'm lucky to be in college and have a more minimalistic schedule because I can only get internet when he's at school and I'm finished with classes for the day.
It looks amazing graphically, narrative-wise,and of course gameplay-wise, I'll admit, but I'll never quite be able to respect the series as much as I probably should simply because Microsoft refuses to release Halo 3/ODST/Reach on the PC. I would buy every single one if they made decent ports, but nooooo. Gotta keep it exclusive to the Xbox. Money money money.
Oh well. I still have immense respect for Bungie because they have done such an amazing job on the entire franchise; I've always had a wonderfully immersive experience with the Halo universe because of the high quality and polish of the games, most especially the music. The exclusivity is my only gripe, and I don't blame Bungie for that, I blame Microsoft.
/end rant
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riopato
September 17, 2010 at 11:55pm
Halo and halo 2 has been out on pc for awhile and i think on the mac as well. It's a microsoft game so naturally microsoft will eventually port it over to a microsoft os but that would be competing with itself and that's just bad business. They poured tons of money on their game console as well as buying good companies such as Bungie. It would be stupid for them not to eventually cash in on the pc market. Imagine those graphics with all the effects turned on high along with physx features?
Kudos to you for getting your brother the game!
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lunchbox73
September 17, 2010 at 10:53am
Agreed. Xbox exclusive bummer aside it's great to see any game do so well in this economy. It helps out the entire industry in one way or another and is good for all of us.
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isamuelson
September 17, 2010 at 10:17am
But, if you have the 4gb Xbox360 with NO hard drive, you're SOL in regards to playing online multiplayer.
Apparently, you MUST have an XBox360 certified hard drive to play yet nowhere on the package does it tell you this.
Nice move, Bungie and MS!
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riopato
September 18, 2010 at 12:03am
if microsoft will fix this bug by offering a trade up (with proof of purchase of the halo game). Or will Bungie do the easyest thing and offer an update fix? People, you got to speak up! enough people who has this issue should demand a fix!
I bet if Apple did this no one would complain!
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T0mmy1977
September 17, 2010 at 8:47am
I had my copy delivered to me on 9/14/2010 and am very pleased with the product.
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