A U.K rights organization, Privacy International, believes that the service violates people’s right to privacy as Street View photographs freely feature passers-by, that too, without their consent. The organization has been in constant touch with Google over the issue but seems unsatisfied with the answers it has received thus far. Google has tried to placate Privacy International with promises of a new technology - which it claims is under trial – that can identify human faces and blur them.

However, every bit the cantankerous and incredulous social rights organizations, Privacy International has asked Google to either furnish more details of the technology within a week or run the risk of being officially referred to the Information Commissioner, who can even gatecrash Google’s ‘Street View’ launch plans.

Privacy International has a plausible reason behind its skepticism. It points to Google’s track record of freely reneging on such promises; as it did with the promise of developing ‘crumbling cookies’ after acquiring DoubleClick.

Image Credit: WWLTV