Google's Latest Patent Application Hints at Targeted Phone Ads
Google's Latest Patent Application Hints at Targeted Phone Ads
Posted 07/20/2009 at 4:05pm
| by Pulkit Chandna
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A fresh patent application filed by Google may be an augury of the company’s meddlesome designs. Ringback Advertising, as the patent application is called, deals with technology that can deliver targeted advertisements to all kinds of phones when they are inactive.
The best times to beset the phone user with audio ads, according to the application, are when the call is on hold, when the call is suspended, and when it is being dialed. Furthermore, the ads will be targeted at a certain demographic. Delivering precisely targeted ads would undoubtedly require that the system be fed information about phone users. It is still too early to say what exactly Google has on its mind.
Image Credit: Factoidz
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TechJunkie
July 21, 2009 at 2:15am
I bet you it will start showing up on android based cell phones. There was an article in a MPC mag in 2007 (I'm not sure which issue) when they were talking about google developing android. One of the key words/sentences they used were google's android OS will be free, but google has yet to determine how they will generate revenue from it. Well, it looks as if they found a way. Nothing is really ever free. With that said, and if true, I will stay clear of any and all things google.
I Jedi
July 21, 2009 at 6:15am
I seriously do not believe that Android will have built in advertisement like the one talked about in this article. This is more so, imo, directed at Google Call, not Android. So, imagine buying an HTC phone with no carrier. Hook that bad boy up to Google Call and you may get advertisements, but you'll have a sweet phone with an awesome operating system. At least, that's how I think they're playing it out. Anyone know differently.
I Jedi
July 20, 2009 at 7:46pm
If this is in relation to their Google Call, then I'm all for it. A free phone never is free to use, so I wouldn't mind advertisements while holding, dialing, etc. However, if this evolves actually working side-by-side with a real, paid cell phone service, like AT&T, then that will upset me. Obviously because if I pay for a service, then I don't want to be nagged by some advertisement.
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