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Google Triumphs in Blind Search Engine Taste Test - Or Does It?

Posted 08/18/09 at 05:20:46 PM  by Pulkit Chandna

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Food and beverage manufacturers have for long employed blind taste tests as a marketing gimmick. A Microsoft employee, Michael Kordahi, appears to have taken a leaf out of their marketing handbook. He has developed a website called Blind Search that lets the user query three different search engines simultaneously.

It presents the search results from the three search engines in as many unmarked columns. The user has to vote for the search engine that “best matches your search query.” The choice is between Google, Bing and Yahoo.

Google is the most popular browser with 41% votes, according to the data Kordahi has compiled hitherto. Bing is currently placed second with 31%, with Yahoo enduring the ignominy of the last spot with 28%. Given that Microsoft and Yahoo have inked a search engine partnership, it is interesting to note that the majority of visitors actually dislike Google. Kordahi asserts that Blind Search is his personal initiative, independent from Microsoft’s influence.

Image Credit: DelicateGeniusBlog

COMMENTS:3
TAGS: microsoft, Internet, Google, Yahoo, web, Bing, blind search, blind search engine taste test
COMMENTS
avatarI tried 3 different

Submitted by majorsuave on Wed, 08/19/2009 - 9:48am

I tried 3 different searches. 

1st : the name of my former band. I then voted for the column I saw the most related to and diverse infos : Google.

 

2nd I checked for a band I liked a lot when in college: Mudhoney, I was expecting a search engine to also point to the Russ Meyer movie of the same name, none did within the first few results. However, the one I chose had a link to their sub pop page as well as the ovious wikipedia and myspace pages. Which one? Google.

 Lastly I search my current employer. Yahoo gave only subdomains (support.domain.com, www.domain.com, corporate.domain.com, store.domain.com) Bing added a few product sites but then again, Google offered the most comprehensive set of results.

 For 3 out of 3 searches I prefered results from Google. I think I`ll stick to "Google is your friend" motto. 

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avatarMicrosoft

Submitted by chemguyca on Wed, 08/19/2009 - 5:34am

If just once the results of one of their so-called "independent" tests would admit that Microsoft weren't the supreme beings of the universe, I might give a little creedance to some of their claims. They do some good work, but only serve to have that work minimalized when they claim to be the best at everything they do. They are not.

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avatarI'm not a big fan of this

Submitted by rickatnight11 on Tue, 08/18/2009 - 6:58pm

I'm not a big fan of this test, because search results aren't the only reasons why I prefer Google.  I like the speed at which the results are generated, the minimalistic interface, and how it integrates with the other Google services.

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