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Five years after Google settled a class-action lawsuit brought against it for conniving at click fraud, the online ad heavyweight has been slapped with a similar lawsuit, this time by a Seattle locksmith that used Google's AdWords service for online advertising.
123 Lock & Key has alleged that it was made to pay for even those ad clicks that seemed fraudulent. According to a complaint filed with the Kings County state court, 123 Lock & Key has accused Google of breach of contract and violation of Washington state laws.
123 Lock was awakened to the possibility of it being a victim of click-fraud when there was a sudden spike in daily clicks, but the “clicks never converted into phone calls.” It says that earlier 80% of the clicks used to lead to phone inquiries.
123 Lock owner Guy Aloni says that although he tried to draw Google's attention to the issue - even suggesting that the shady clicks might be the handiwork of a competitor, he could not elicit a satisfactory response.
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