Google Patent Hints at Street View Billboard Replacement
Google Patent Hints at Street View Billboard Replacement
Posted 01/12/2010 at 9:09am
| by Paul Lilly
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It seems as though Google is always up to something, and right now, it appears the search giant is trying to tap into billboards in its Google Maps Street View as an additional source of advertising revenue.
Google was just awarded a patent that was originally filed back on July 7, 2008, which describes a system for placing ads in online mapping apps. According to the patent application, Google plans to identify buildings, posters, signs, and billboards in Street View and rent out the space to would-be advertisers, replacing the image with up-to-date ads.
It wouldn't just be useful for updating highway billboards, either. A movie theater could update its marquis and window posters with current information.
The tricky part comes when someone wants to place an ad on a real-life billboard owned by someone else. In this case, Google says the property owner would essentially be running a auction and selling his space to the highest bidder.
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jgrimoldy
January 12, 2010 at 2:30pm
I'd expect that it won't be very long before Google litters the Street View with virtual billboards in spots where true billboards don't exist in the real world. I forsee them paving the roads and clouds with ads.
nekollx
January 12, 2010 at 10:03am
thats a interesting take of Augmented reality, especially when goggle maps runs on your iPhone as you walk or sunglasses...
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AntiHero
January 12, 2010 at 9:32am
I've said it once, and I'll say it again...Google is trying to take over the world.
Vegan
January 12, 2010 at 12:59pm
No, they're just trying to sell ads everywhere they can. Which makes sense, them being an ad company and all.
nekollx
January 12, 2010 at 10:03am
I for one welcome our new Goggle Overlords.
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
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