Google+ Pages Rolls Out For Businesses And Brands

Posted 11/07/2011 at 3:13pm | by Ryan Whitwam

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Google has been attempting to quiet discontent over the exclusion of business and brands on the Google+ social network, but no more apologies. Google+ Pages has launched to a small test group, but all users will have the option of creating Pages on Google+ soon. In essence, this isn’t much different than what is done on Facebook, but the people behind businesses and brands have all the Google+ tools at their disposal like Circles, hangouts, +1, and a new Direct Connect feature.

Google+ pages will let businesses add users to Circles, and allow users to Circle businesses they love. Similar to Facebook’s Like system, Google+ Pages will let user +1 them for a running tally of how popular a business is. TO increase exposure of Google+ Pages, two additions have been made to Google search. The first is straight forward in the form of Pages showing up in search results, which seems like a no-brainer.

The new Direct Connect feature which allows users to get to a business page faster. Just search for “+” and the name of the page, and you will be directed right to it. Now we see clearly why the standard “+” operator was removed recently. Do you think Google+ Pages will be a hit?