Google Falls off Most Trusted Companies List
Google Falls off Most Trusted Companies List
Posted 12/16/2008 at 2:50pm
| by Andy Salisbury
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According to a recent poll taken by the Ponemon Institute and TRUSTe in San Francisco, Google has fallen off the most trust companies list along with Countrywide Financial, Bank of America and Weight Watchers.
This has almost everything to do with the recent rise in piracy, with only 45 percent of the users stating that they felt they have control over their personal information. On top of that, 60 percent of the surveyors claimed that identity theft negatively impacts their thoughts about a company. “Consumers are getting more astute about” privacy, stated Fran Maier, CEO of TRUSTe, a company that evaluates online privacy practices.
Top 10 Most Trusted for 2008:
1.) American Express
2.) eBay
3.) IBM
4.) Amazon
5.) Johnson & Johnson
6.) Hewlett Packard / U.S. Postal Service
7.) Procter & Gamble
8.) Apple
9.) Nationwide
10.) Charles Schwab
Image Credit: Google, Ray-Ban Sunglasses
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horzo
December 16, 2008 at 4:30pm
What a silly question. You can't "trust" companies, because companies aren't people. Corporate culture changes as personell change. The only consistency in any corporation's culture is the need to be profitiable, and that's not a motivation that screams "trust me."
Keith E. Whisman
December 16, 2008 at 3:34pm
lol I like the name of that institute. Just look at how it's spelled. I would love to find their campus so I can on a daily basis change that first N into a K.
ucjuicy
December 16, 2008 at 2:55pm
My friend, I call him Chaz, worked as a software engineer at J&J.
He stopped working with them when he found out how untrusworthy they were.
Granted, they probably are good at keeping client secrets.
gww
December 17, 2008 at 6:23am
Apple a Trusted company? how funny. This just goes to show what market spin can do. The only difference between apple and microsoft in terms of trust is percieved, not actual.
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