Back in July when Google first launched its own version of Second Life called Lively, Maximum PC blogger Chris Moody wondered about its long-term success and whether it would ultimately prove a pop hit or a flop. Just shy of six months later and we already have our answer.

"It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads, and apps business," Google said on a blog post.

In other words, Google has decided to end its Lively experiment and will shut the service down at the end of the year. Those who worked on the project will be reassigned within the company, presumably on projects that won't share Lively's untimely demise.

So what exactly went wrong? Part of the problem can be attributed to what ArsTechnica describes as "an overall lack of polish." Spending some hands on time with the service, the news outlet noted frustratingly clunkly and erratic controls, poor camera movement, and actions such as hugs and choke holds missing their target. Or could it be that interest in virtual social worlds like Second Life and Lively are starting to wane?

Have a theory? Hit the jump and post your thoughts on Lively's demise.

Image Credit: Silversprite

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games, gaming, Google, Social Networking, Videogames, Lively

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