Google Closes AdMob Deal
PrintIt's taken over six months, but Google today announced they have completed their acquisition of mobile advertiser AdMob. The deal was in doubt because of a Federal Trade Commission investigation. Just last week, the FTC finally said the deal could go through citing Apple's recently announced iAd platform. It's clear Google is looking to put AdMob to work on all mobile platforms. "We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space,” said Google's Susan Wojcicki.
Apple was in discussions with AdMob when Google swooped in and paid $750 million for the mobile advertising powerhouse. It originally looked like Google might end up with egg on its face as the FTC started making noises about antitrust concerns. Now all is well in the Google-verse, and you can keep enjoying those annoying ads on your phone. Do you think the FTC gave the deal enough scrutiny?
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133794m3r
May 31, 2010 at 2:47pm
google is the future. The FTC is corrupt there's no other way around this. When it let Oracle buy out Sun i knew it was long gone. If this were the 90s these types of deals would've never went through. Now they don't really care as long as their palms are greased they don't give two shits about anti-trust regulation.
fashion_electronics
May 28, 2010 at 12:29am
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