Google Buys Social Game Developer Slide
Google Buys Social Game Developer Slide
Posted 08/04/2010 at 2:58pm
| by Ryan Whitwam
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If you've been dismissing the rumors that Google is about to take on Facebook in the social networking space, let this set you straight. Google has just bought social game developer Slide for $182 million. There are already murmurs that El Goog is looking to make more acquisitions of this sort soon. With this and a partnership with Zynga, Google looks to be building up to something. Google Me perhaps?
Slide makes simple Facebook games in the same vein as Zynga. Just like Zynga, these games are given value by having a community of players that can interact. This will be the biggest hurdle for Google. Just having Farmville or SuperPoke Pets on a social networking site won't cut it; there needs to be a community around it. Right now, Facebook is that community.
Google has many of the pieces of a social site with services like YouTube, profiles, Gtalk, and Buzz. They just need to be assembled with a few games for good measure. Can Google tempt people to join its own social ecosystem?
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