Google Buys G.co Domain for Easy Links to Web Services
Google Buys G.co Domain for Easy Links to Web Services
Posted 07/18/2011 at 2:23pm
| by Ryan Whitwam
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URL shortening is pretty hot these days. All the big wigs do it. Twitter has T.co, Amazon has A.co, and Overstock has O.co. Now perhaps the biggest of the big, Google, is getting in on the fun. Google has purchased the G.co domain in order to create shortcuts to their various web services like Docs and Gmail.
Google has promised that the new domains will be operational sometime today. You will be able to have confidence that going to a G.co domain will lead you to the service you seek. That piece of mind won’t come cheap for Google. The .Co domain, the TLD for Colombia, is a hot property popular with startups.
The .Co domains were only launched to the public a year ago, but have hit 1 million registered domains. Note that this new feature is separate from the public-facing goo.gl URL shortener. Do you think G.co domains will help Google to promote services, or did they just need to balance out their tower of money?
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