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Gigabyte Will Not Cut Motherboard Prices in Response to Asus

Posted 09/26/08 at 11:28:33 AM |  by Paul Lilly

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Has there ever been a better time than right now to be a PC enthusiast? Due to oversupply, RAM remains dirt cheap, and pricing wars between Nvidia and ATI in the graphics sector, and Intel and AMD on the processor front have made it so you can build a killer rig on a manageable budget. Could motherboards be next?

If there is to be a price war among motherboard vendors, you can count Gigabyte out of the battle. Richard Ma, VP of Gigabyte, says his company has no plans to cut motherboard pricing in response Asus' recent adjustments, fearing that such a move would force Asus' hand to lower prices even more. Instead, Ma says his company's strategy will be to focus on improving quality, an area he claims is of primary concern to those who purchase mid-range and high-end motherboards.

Motherboard shipments, while still meeting Gigabyte's goal of 20 million units, haven't met the company's expectations the past two months, in part because of the new price competition. However, September sales have been kinder to Gigabyte, and Ma expects October and November to be even better with Core i7 CPUs and the X58 chipset on the horizon.

Is Gigabyte making a mistake by not dropping prices? Hit the jump and let us know.

Image Credit: Gigabyte

COMMENTS:
6
TAGS: 
motherboard, asus, gigabyte, build a pc
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COMMENTS
avatarPrice War

Submitted by Perplexing Man on Fri, 2008-09-26 12:49

Personally I would love to see a price war myself seeing as how I have had no problems with either company. It would be nice though to get a hold of a higher-end board for a bit cheaper. I am currently using Gigabyte but am planning to build again, this time unlike last though I am leaning more towards ASUS. However a price drop incentive would be more than welcomed.

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avatarNever had a problem with

Submitted by Slipk487 on Fri, 2008-09-26 12:34

Never had a problem with ASUS boreds. ive been running the same one for about 4 years now. cant afford to upgrade to AM2 so im stuck on 939 with my Opty 170.

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avatarYou get what you pay for.

Submitted by Talcum X on Fri, 2008-09-26 12:17

 Always have, always will.

***********

Every morning is the dawn of a new error.

"In Ireland, there are more drunks per capita than people."  -  Peter Griffin

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avatarGigabyte quality

Submitted by NAYRhyno on Fri, 2008-09-26 10:34

I have to agree that Gigabyte boards have treated me VERY well.  I have not had an issue on four different boards I have used to build systems from them.  I will stick with Gigabyte, even if they are a little higher priced.  If it was 20% less for equivalent featured ASUS maybe I would change my mind, but for 10% or so, I will stick with Gigabyte.

 

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avatarWell, if Asus is achieving

Submitted by cigar3tte on Fri, 2008-09-26 10:26

Well, if Asus is achieving lower cost by cutting quality, I'd stick with Gigabyte.  It really depends on how they're cutting the prices.

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avatarAlways in motion is the future...

Submitted by lostcause64 on Fri, 2008-09-26 10:08

Like anything else when predicting the future, only time will tell.  However, I don't mind Gigabyte not getting into a price war with Asus as long as their quality and service are improved.  Not that I've ever had a problem with Gigabyte's quality at all, though I've never had to try out their service thanks to their quality.  I haven't been as lucky with Asus.

John

Try to be smarter than the object you're working with! It will make things easier, and might just save your life...

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