leorick

September 11, 2010 at 5:16am

It would be easier if they revised the label on the box. I noticed that there's a part where it says HYPER MEMORY then followed with memory (up arrow) 1gb. They should have said: Memory up to 1.0gb instead.

But then again a lot of people don't kow what these technology is. The same thing happened with nvidia's TC, cards was labeled as 256mb or 512mb despite only having half the amount of ram on board.

sdcat

September 07, 2010 at 11:19am

Most business people and yes that includes Marketing people don't know specs., or configurations at all. You tell them hyper memory would give the card 1G instead of 528mb. They often don't know what that means except 1G is bigger than 528MB. That's what happens here.

LatiosXT

September 07, 2010 at 6:03am

HyperMemory is actually ATI's technology which describes exactly what the article says: using system memory in combination with local video memory to increase the apparent total memory size. NVIDIA had a similar technology called TurboCache, which they got int a similar gaffe for advertising total memory instead of local video memory.

Which is kind of funny considering I think most graphics cards do this transparently anyway, but the difference here is the system permanently gives the allocated memory to the graphics card (if you look up your available memory, it will be less than installed memory).

Eoraptor

September 07, 2010 at 5:59am

This is great. It's nice, as you say, for a company to step up instead of saying "tough stuff, mister customer" with an asterisc on the package.