George Lucas Files Multi-Million Dollar Lawsuit Against Wireless Headset Maker
Just weeks after threatening (and then backing down from) a lawsuit against Wicked Lasers for selling a laser device that supposedly resembles a lightsaber from the Star Wars franchise, George Lucas has turned his sights to Jedi Mind, Inc., which sells a wireless headset capable of detecting brainwaves and can be used to play games and run apps via thought control (think of OCZ's Neural Impulse Actuator).
Lucas and company sent a cease and desist letter to Jedi Mind way back in May, 2009, at which time the company's chief, Brent Fouch, said he would phase his company out of Jedi Mind trademarks. That was enough to appease LucasFilm, only Fouch allegedly hasn't followed through with his promise.
A second cease and desist letter landed at Jedi Mind's offices last September, but failing that, LucasFilm is now seeking $5 million in damages in injunctive relief and recovery of damages.
It should be noted that LucasFilm owns the trademarks for Jedi Knight, Jedi Power Battles, and Jedi Training Academy, but not on Jedi Mind. The company also claims legal rights to "all characteristics associated with the Jedi knights not memorialized in a registered trademark."
So what's the verdict on this one, should LucasFilm be compensated, or told to go pound sand?

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Nailer669
August 26, 2010 at 4:12am
I don't care either way. Just to play devil's advocate here...
How has the Star Wars name been damaged? Yeah, this company is making money off of it, but it hasn't damaged the franchise (that I know of).
Xerox can't sue for people calling a copier Xerox (can't say it is a Xerox brand but can use the generic term). Kleenex can't sue for me calling a tissue from another brand Kleenex. Those have already been decided. Is Jedi now considered a generic term for people doing things with their minds?
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timmyw
August 25, 2010 at 10:06am
I think copyright and trademark infringement cases have stiffled innovation and cause serious harm to our society, but in this case, this a legitimate protection of one's intellectual property. It is pretty obvious this guy is playing on the familiarity of "Jedi Mind Tricks" to make money.
It sounds like Lucas even allowed him time to phase out use of the Jedi Mind name. They could have come after him like Vader and a bunch of stormtroopers but didn't. Now he doesn't want to live up to his end of the bargin and now is getting free publicity.
I'm afraid in this case, Lucas has every right to ask that they be compensated and this dude punished.
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sniggler
August 25, 2010 at 7:56am
I can understand where Lucas is coming from on this one. Everyone automatically associates the term 'Jedi' with the Star Wars franchise as it is. Now there is a company who is playing off of the idea of 'The Force' by utilizing a term titled 'Jedi Mind' for their product without paying loyalties to Lucas?
Granted, Lucas has made enough money off of the Star Wars franchise that I'm sure he will never be in want for anything again, but you still have to protect your rights. Unless this was an official Star Wars endorsed product, as a fan I would stay away from it.
I agree, it's a little soon after the frivolous laser lawsuit, but don't forget that they've been dealing with these guys since before that lawsuit took place.
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TechW
August 25, 2010 at 6:29am
Let's be honest, the first thing that comes to mind when you see or hear Jedi is Star Wars. I can't think of any other current valid reference for it. LucasFilms has a valid complaint here.
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Blues22475
August 25, 2010 at 6:21am
Lucus needs to take a chill pill. It hasn't even been too long since the whole Deadly Lasers suit.
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Vegan
August 25, 2010 at 5:27am
That's ok, I hope Lucasfilm gets sued by Ugly Dolls:
http://shop.starwars.com/catalog/product.xml?topcatID=1300264;product_id=1322754;category_id=1305908
Ewok = Babo http://www.amazon.com/Ugly-Doll-Classic-Babo-10021/dp/B0001VJWXY
Wampa = Icebat http://www.amazon.com/Ugly-Dolls-10071-Classic-Icebat/dp/B0001VJWY8
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sniggler
August 25, 2010 at 8:00am
Those dolls don't really seem all that similar. Similar in size + shape maybe but anyone can tell by looking that they are obviously 2 different characters, especially because Lucas's dolls bear a greater resemblance to the characters they are supposed to represent.
I think you're implying that Lucas is being petty by suing 'yet another company' over his rights, but tbh I believe if I was to start a company called 'Toyota Performance + Handling' I would probably get sued by Toyota, no?
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frizzly
August 25, 2010 at 5:16am
the original meaning of "jedi" is a referance to old japanese samurai movies. which has nothing to do with anything "Jedi mind" does. so that means that jedi mind is infact playing off of the meaning of Jedi based on "Star Wars" saga. therefore, I would say that yes, LucasFilm does infact have a very good case.















