Gartner: E-Readers Cost too Much
One of the hottest trends in electronics right now is digital readers, but no matter how many companies jump on the bandwagon -- and several of them have -- prices will have to come down before the public embraces them, according to Gartner.
"At the moment it appears that $199 will be the lowest price for fully featured e-reading devices for the 2009 shopping season, but prices will need to drop closer to $99 to gain significant traction," Gartner noted.
At the same time, Gartner predicts e-reader "mania" in 2010, though getting to that point won't be without a few hurdles. The market research firm says a wider variety of retail channels is needed, and more publishers need to be seen buying into e-readers.
"It's the perfect time for a trial and to establish relationships with others in the value-chain -- that is service providers and digital warehouses -- that can be positioned to assist in a rapid deployment if the market takes off earlier than anticipated," Gartner added.