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The comedy stylings of Louis C.K. isn't for everyone. For example, monks probably won't appreciate his vulgar language, and those British Royal Guards in England hardly laugh at anything. Screw them both, because not only is the guy hilarious (check him out on YouTube when you're not at work or around children), but he proved you can make a handsome profit on digital downloads without applying the shackles of DRM.
"People of Earth (minus the ones who don't give a shit about this): it's been amazing to conduct this experiment with you. The experiment was: if I put out a brand new standup special at a drastically low price ($5) and make it as easy as possible to buy, download and enjoy, free of any restrictions, will everyone just go and steal it? Will they pay for it? And how much money can be made by an individual in this manner?," Louis C.K. wrote on his website.
After just four days Louis reports he's sold over 110,000 copies for more than half a million dollars. He sold 50,000 copies and collected $250,000 in the first 12 hours alone, at which point he had already broke even on the cost of production and website.
"Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video," Louis C.K. explains. "They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again."
He's preaching to choir as far as we're concerned, though he hardly needs to say anything. Making a $200,000 profit in just four days on a $5 download speaks a louder message than his lengthy blog post.
If you have a sense of humor, aren't offended by vulgar language, and want to flip the finger at DRM, you can purchase his video here.