Fujitsu Sets Goal to Ship 10 Million Notebooks in 2012

Posted 10/08/2010 at 6:13am | by Paul Lilly

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Don't count Fujitsu among those who view tablets taking over and dominating the mobile computing scene. Instead, the Japan-based company predicts it will ship 10 million notebooks in 2012, exactly twice as many as the company is on pace to ship this year.

In reaching that goal, Fujitsu will tap a little more heavily into outsourced production, increasing the proportion of total shipments from less than 50 percent to 50 percent in 2012.

Fujitsu's confidence in the notebook market echoes that of market research firm In-Stat. According to In-State, notebooks alone will account for a little over half of all computing devices in 2014.

"While there will be a battle for the lower-end Internet-centric devices like tablets and netbooks, notebooks will continue to be the overall demand driver as consumers focus on lighter and lower-cost PCs and businesses continue to transition to mainstream and high-performance mobile platforms. In addition, demand for mobile computing is coming from both developing and industrialized regions," said Jim McGregor, chief technology strategist at In-Stat.

Image Credit: Fujitsu