Facebook Passes Google in Time Spent on Sites
Google might be looking at Facebook as a bit more of a threat today with the news that new comScore numbers put Facebook ahead of the search giant in time spent on the sites. Facebook just inched past Google in August 2010, while Yahoo continued to fall below the others. These numbers include all the sites run by the respective companies.
It's not completely surprising this has happened as Facebook is a notorious time vortex. Many of Google's sites, like the search pages, are used to find information and lead the user to other sites. Facebook is all about bringing information into one place to keep users there. Yahoo's fall is interesting considering the huge number of sites they run. Just one more sign of the changing face of the internet.

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Frnk
September 09, 2010 at 9:54pm
As more and more people relate to face book is google going to lose some of its power. Does Google have too much power already and are marketers going to use Face Book more and more.
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Biceps
September 09, 2010 at 3:48pm
The major difference being that while people on Google sites are arguably being productive and getting things accomplished, people on Facebook sites are staring at their screens slackjawed and drooling on their keyboards while they play Farmville. FB destroys brain cells IMO.
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Biceps
September 09, 2010 at 3:46pm
Yahoo is HUGE in Japan - definitely bigger than Google. They repeatedly sold out Chinese citizens to the Chinese gov't, and Google did the opposite, so I would imagine that, again, they are being beat out in that market.
While Yahoo may suck for you (and for me), and be run by moral pygmies (not my words, but I feel they are appropriate), some people in the world somehow find it more convenient. I explain it away as the fact that we all used Yahoo in the 90s, and the rest of the world didn't get internet until 2001, so they are still stuck on Yahoo.
:D
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thesmilies
September 09, 2010 at 3:08pm
What? People still go to Yahoo? That ClusterF- of newssportsweathermailstuffkjdshalkfdjshdlksfa;dlksja;lfkdjs;lakfjd;lskajf;ldskjmorenews site?
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whr4usa
September 09, 2010 at 6:35pm
yes, all domains registered to the corporation & their subsidiaries
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ogremustcrush
September 09, 2010 at 2:35pm
Well it makes sense that people wouldn't spend a ton of time on Google itself, they want to find their search results and move on. Most of Google's stuff aren't destinations so much as utilities. However, I spend far more time on Google Reader than I do on Facebook, although it isn't too uncommon to have them both loaded constantly on multiple machines. I wouldn't be surprised if there were 5 Farmville users to each Reader user however, and it's only one of the many timesucks that Facebook offers.
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AMD4298
September 09, 2010 at 3:30pm
it isnt it just takes forever to search on that site thats why ;P
















