Facebook Now the Third Most Popular Video Site
Facebook Now the Third Most Popular Video Site
Posted 11/20/2009 at 6:21am
| by Paul Lilly
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YouTube's reign as the No. 1 online video site doesn't appear to be in jeopardy, but among the also-rans, Facebook now ranks as the third most popular portal for viewing video on the Internet, according to Nielsen's VideoCensus report.
YouTube leads the way with 6.6 billion streams and just shy of 106 million unique visitors in October, leaving the real battle to be fought for second place. As it stands, the No. 2 spot belongs to Hulu, which served up 632.6 million streams and recorded 13.4 million unique visitors. Facebook trailed not far behind with 217.7 million streams, but had more unique visitors than Hulu with 31.6 million hits.
Not to underestimate the significance, Nielsen noted that the amount of time Web users spend hanging out at social networking sites watching videos increased 98 percent year over year. And viewing of video streams in general jumped by 26 percent, Nielseon said.
Image Credit: Nielsen
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Satchboy
November 20, 2009 at 7:39am
The majority of the videos I see posted on Facebook are just embedded from Youtube so does that really count?
Jerjef
November 20, 2009 at 7:38am
I think what may hurt Hulu's numbers is that it can't be used in Canada. I'm not sure about elsewhere in the world.
Digital-Storm
November 20, 2009 at 7:17am
Somehow, I think this list is highly false. The unique visitors per month seems really low, especially on youtube. And where is Netflix? or ABC.com?
mattyk1822
November 20, 2009 at 8:03am
Uh... the "(000)" means the numbers are in thousands. So according to nielson, hulu has 13MM (that's million). Nielson is counting video's where they are viewed, while comScore counts who served the stream. In reality, Hulu has 38 million viewers including affiliates (which is why Hulu prefers comscore #'s), and youbube serves over 10 billion views.
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