Facebook and Other Social Networks Slowly Replacing Email
Facebook and Other Social Networks Slowly Replacing Email
Posted 09/18/2009 at 5:42am
| by Paul Lilly
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Email isn't on the verge of going the way of the dodo, but it is slowly being replaced by other forms of communications, including social networking sites like Facebook and MySpace.
According to data by the Online Publishers Association, in 2003 Internet users spent 46 percent of their online time at Communication sites offering email and IM services. By 2009, that number dropped to 27 percent as more users stay in touch via social networking sites.
"In 2008, we introduced the Community category based on the emergence and popularity of sites like Facebook, MySpace, and LinkedIn," said Pam Horan, president of the OPA. "These new sites have had significant impact on the Communications category, which saw a 41 percent decline due to the fact consumers are using Community sites where they can conduct these same activities more efficiently.
No doubt text messaging has also played a role, though OPA didn't include any data for this.
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