Eye-Fi Adds More Hotspots, Throws Apple a Bone

Posted 04/28/2010 at 5:34am | by Paul Lilly

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Eye-Fi on Tuesday announced plans to aggressively expand its Wi-Fi networks to its Hotspot Access service, both here and abroad. All told, the company says it will add hundreds of thousands more Wi-Fi networks around the globe by the end of May.

"Digital photography lets us capture the moments of our lives, wherever we are," said Jef Holove, CEO of Eye-Fi. "Now we can enable our users around the world to back-up and share these memories from anywhere, whether they are traveling abroad or out running errands."

The latest expansion efforts follow the addition of more than 21,000 Wi-Fi hotspots last month through a partnership with AT&T. Users can also upload photos through any Starbucks in the U.S., as well as Marriot Hotels, Barnes & Nobles, and more, the company said.

In related news, Eye-Fi also announced the launch of the Eye-Fi Geo X2, a Wi-Fi enabled memory card designed exclusively for those in the Apple camp. The Geo X2 integrates with Macs, iPhone, and MobileMe.

“We’ve had an overwhelmingly positive response to our new X2 line and the improved experience it’s brought our users,” said Jef Holove, CEO of Eye-Fi. “Now we’re bringing the Eye-Fi Geo X2 exclusively to Apple so that their users can effortlessly upload photos and videos for seamless editing and sharing with iPhoto and MobileMe.”

The Class 6 rated Geo X2 will be available in May for $70.