Everyone Loves Kindle, Sales Exceed Expectations by 60%
The Kindle 3 appears to be a modest upgrade over the previous generation e-reader. But that hasn't stopped people from throwing their money at Amazon. Analysts had predicted that Amazon would sell around 5 million Kindles in 2010. Riding high on the Kindle 3 wave, Bloomberg reports the retailer is likely to sell over 8 million instead.
To really put this in perspective, in 2009 Amazon moved only 2.4 million of the e-reader devices. Clearly, this last year has been big for electronic books. Users of mobile phones and the iPad are also able to buy into the Amazon book ecosystem with Kindle apps. But contrary to some predictions in the wake of the iPad announcement, demand for the dedicated e-reader is not abating.
The Kindle 3 offers the same size eInk display in an overall smaller and lighter form factor. The new screen also has higher contrast than earlier models. Have you noticed more people buying Kindles this year?

Comments
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violian
December 22, 2010 at 11:08am
Because of the really cheap price point, I'm sure lots of them are being purchased as X-mas gifts.
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RandomInt
December 22, 2010 at 7:28am
@Msater: If you you connect your Kindle to a PC, the Kindle will appear as a drive. You can then just copy and paste a PDF to the Kindle's Documents folder.
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pastorbob
December 22, 2010 at 5:20am
My daughters pooled their resources bought my son an original Kindle several years ago when he was in the Navy and deployed out to sea much of the time. It was the perfect gift for a sailor living in cramped quarters and with no room for books. He loves it still and continues to use it even now while going to school in Chicago. So based on his experience and all of the rave reviews I purchased a Kindle 3 for my wife who is an avid reader. She has problems holding a book for a long period of time due to nerve damage in her arms and shoulders. I received it yesterday, set it up on our wireless network and immediately purchased several books she wants. It will be wrapped under the tree for her on Christmas morning. My only regret after seeing it is that I did not buy one for myself as well.
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ProtoJMB
December 21, 2010 at 11:36pm
I work at Target, we've been sold out of Kindles since last Friday! The only one we have is the expensive DX model.
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Msater
December 21, 2010 at 9:24pm
So I got mine because I wanted to put manga and some books that I have in pdf on it but i havent found an easy way to do it. I know u can do it thru e-mail but I'm looking for an easier. Other then that its great. No more trying to find places to poot all my books :)
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Baer
December 21, 2010 at 4:37pm
(Sorry if this enbds up being a double post)
I got my Wife a Kindle last year. She did not think she would like it as reading from a computer or tablet screen caused fatigue after an hour or so (after all, there is the glossy screen issue and you are also looking into a light). She loves it. She takes it everywhere
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Theta Meson
December 21, 2010 at 4:29pm
Amazing what happens when you put your device into retail locations and then never fully replenish the supply.
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