Entertainment Weekly Debuts First Video Ad in Print
Entertainment Weekly Debuts First Video Ad in Print
Posted 09/17/2009 at 5:09pm
| by Pulkit Chandna
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Entertainment Weekly has debuted video ads in its latest print edition. It is the first print publication in the world to do so. The magazine features a very thin TFT LCD screen, which can be charged via a USB cable, to display video ads for Pepsi Max and CBS shows. The technology has been developed by a company called Americhip.
It uses chip technology to store up to 40 minutes of video content. The video ads begin playing when the page is turned. The chip technology that turns readers into viewers in the blink of an eye is said to be comparable to that found in singing cards. Entertainment Weekly has limited the circulation of this special version of its current issue to Los Angeles and New York only.
Rajesh Mirchandani, BBC News' Los Angeles correspondent, criticized the embedded video screen for being too bulky. "And when you do open up the relevant page, the actual advert takes several seconds to load and play and that's a lifetime's lag in the advertiser's world," he said.
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Nuxes
September 18, 2009 at 12:11am
How long till we get this?
http://www.fireflywiki.org/img/digital-paper.jpg
Havok
September 18, 2009 at 4:59am
But I've seen Firefly and understand what you want. It's flexible display technology man. Almost here! Hit the link!
http://www.maximumpc.com/article/news/hp_and_asu_show_flexible_electronic_displays
OMGWTFBBQ
jalford383
September 17, 2009 at 10:23pm
Sidnfrank
Design new cool tech and do what with it , sell crap that no one wants. It is a brave new world!
1337Goose
September 17, 2009 at 5:35pm
Wow! I don't care if it takes time to load! I'd sit there and wait, just to watch my page come to life. Then of course I'd take out the screen and use it to build mods.
~Goose
myndflyte
September 17, 2009 at 6:38pm
That's exactly what I was thinking. You get an LCD screen for the price of a magazine.
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