Entertainment Weekly to Debut Video Ads in Magazines
Posted 08/20/09 at 05:45:37 PM by Pulkit Chandna
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Pepsi and CBS have enlisted the help of a Los Angeles-based company, Americhip, to deliver video ads in the print edition of Entertainment Weekly. Beginning with the September 18 issue of the magazine, video ads promoting CBS shows and Pepsi’s new drink, Pepsi Max, will be delivered to Entertainment Weekly readers in Los Angeles and New York using Americhip’s patented Video-in-Print technology. The ads will appear on a slender TFT LCD screen, all of 2.7 mm thick, with a 320x240 resolution. Video-in-print, which will be embedded into the magazine, can hold up to 40 minutes of video content. It runs on batteries that can be charged via a USB cable.
Image Credit: Adweek
The future
Submitted by mesiah on Thu, 08/20/2009 - 10:12pm
The future of Hustler magazine never looked so bright... >.>
http://www.youtube.com/watch?
Submitted by patrickmaher on Thu, 08/20/2009 - 7:50pm
Submitted by patrickmaher on Thu, 08/20/2009 - 7:50pm
Submitted by comptech08 on Thu, 08/20/2009 - 6:02pm
lol now people are going to be hacking magazines. I wonder what Ben Heck could do. :)
Submitted by Spider-Mom on Thu, 08/20/2009 - 5:55pm
Who is going to be the first one to upload a video of these things hacked to youtube first? Think about what this means, programable rechargable video screen laying in trash cans every where.
This is going to be fun.
Now its only a matter of
Submitted by jamesrascal on Fri, 08/21/2009 - 1:50am
Now its only a matter of time before we see someone with a 72 inch TV built off of these. My plan is more along the lines of a Throw away mp3 player.
Who is going to charge their
Submitted by Techrocket9 on Thu, 08/20/2009 - 3:56pm
Who is going to charge their magazine so they can watch the ads? Not me.
_____________________________________________________
An army of pacifists can be defeated by one man with the will to fight.
Peter Griphon Might....
Submitted by nekollx on Thu, 08/20/2009 - 4:02pm
Especially 40 minutes of ads
now if its a 20 minute show with 20 minutes of ads I MIGHT charge that.
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Cost Analysis??
Submitted by weaslem32 on Thu, 08/20/2009 - 3:38pm
How is this cost effective? Not to mention the extra hazardous trash that comes with it. Hopefully they will have a recycling program with it so that they can reuse the chips. It would make me not want to buy the magazine.
metropolis has you.
Recycle + companies? I've
Submitted by I Jedi on Thu, 08/20/2009 - 4:39pm
Recycle + companies? I've never heard of such things!
Submitted by nduanetesh on Thu, 08/20/2009 - 3:30pm
Are they really embedding a display that is over 1" thick? That doesn't seem practical or convenient at all.
Submitted by opulent_rigs on Thu, 08/20/2009 - 5:02pm
the article has been updated to reflect the correction. thanks
Submitted by nekollx on Thu, 08/20/2009 - 3:25pm
so i'm goign to get comercials in my magazine as well as advertisments?
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Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
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