Entertainment Weekly to Debut Video Ads in Magazines
Entertainment Weekly to Debut Video Ads in Magazines
Posted 08/20/2009 at 2:45pm
| by Pulkit Chandna
13
Comments
Print
Pepsi and CBS have enlisted the help of a Los Angeles-based company, Americhip, to deliver video ads in the print edition of Entertainment Weekly. Beginning with the September 18 issue of the magazine, video ads promoting CBS shows and Pepsi’s new drink, Pepsi Max, will be delivered to Entertainment Weekly readers in Los Angeles and New York using Americhip’s patented Video-in-Print technology. The ads will appear on a slender TFT LCD screen, all of 2.7 mm thick, with a 320x240 resolution. Video-in-print, which will be embedded into the magazine, can hold up to 40 minutes of video content. It runs on batteries that can be charged via a USB cable.
Image Credit: Adweek
More like this
comptech08
August 20, 2009 at 6:02pm
lol now people are going to be hacking magazines. I wonder what Ben Heck could do. :)
Spider-Mom
August 20, 2009 at 5:55pm
Who is going to be the first one to upload a video of these things hacked to youtube first? Think about what this means, programable rechargable video screen laying in trash cans every where.
This is going to be fun.
jamesrascal
August 21, 2009 at 1:50am
Now its only a matter of time before we see someone with a 72 inch TV built off of these. My plan is more along the lines of a Throw away mp3 player.
Techrocket9
August 20, 2009 at 3:56pm
Who is going to charge their magazine so they can watch the ads? Not me.
_____________________________________________________
An army of pacifists can be defeated by one man with the will to fight.
nekollx
August 20, 2009 at 4:02pm
Especially 40 minutes of ads
now if its a 20 minute show with 20 minutes of ads I MIGHT charge that.
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
weaslem32
August 20, 2009 at 3:38pm
How is this cost effective? Not to mention the extra hazardous trash that comes with it. Hopefully they will have a recycling program with it so that they can reuse the chips. It would make me not want to buy the magazine.
metropolis has you.
nduanetesh
August 20, 2009 at 3:30pm
Are they really embedding a display that is over 1" thick? That doesn't seem practical or convenient at all.
opulent_rigs
August 20, 2009 at 5:02pm
the article has been updated to reflect the correction. thanks
nekollx
August 20, 2009 at 3:25pm
so i'm goign to get comercials in my magazine as well as advertisments?
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
Connect with MaximumPC
Featured Content
We introduce Intel's latest class of tablet killers and review 4 of the first Ultra...
Where have all the memorable videogame enemies gone?
This month's issue
Feature
11 Hardware Hacks
Feature
Overclock Your CPU
How-To
Supercharge Your Smartphone
Build It
A Powerful $830 Rig
Most Commented Articles
Latest Max PC Tweets
- maximumpc: Analysts: 9-Inch Kindle Fire This Summer http://t.co/QDYApwCZ5 hours 26 min ago
- maximumpc: Micron: DRAM Prices Likely as Low as They're Going to Get http://t.co/fFUWuFOm8 hours 23 min ago
- maximumpc: Yar, Mateys! All Of Pirate Bay Made Available As A Single 90MB Zip File http://t.co/j5LHlXEZ9 hours 37 min ago
