Elpida to Ship Low Power 40nm DDR3 Chips Next Month



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I am confused how this is a 45% power reduction.  Unless I fail at reading, 2/3 less current means you're using 1/3 as much as before (so like 1A instead of 3A)...  That means the current term alone is contributing to a larger drop than 45%, and it just gets even larger when the reduced voltage is also accounted for.  **shrug** 



Parasitic loss across the IC could acount for 15% of the gain you should be getting.

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