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Eulogy for Yahoo Mash

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Yahoo has retired its little-known social networking venture, Mash, without any schmaltzy eulogies. Yahoo Mash had quietly remained in beta for the past one year and almost gone unnoticed – perhaps believed in keeping a low profile. Mash’s unique contribution to the world of social networking was that it allowed users to create profiles for their friends.

With social networking websites like MySpace and Facebook featuring in the list of top online display ad publishers, Yahoo must be unhappy for having missed out. Not only has Yahoo seen both its social networking ventures – Mixd being the other one – fail miserably, but it also failed in its bid to acquire Facebook. Don’t forget to pay homage to Mash.

Image Credit: Mashable

COMMENTS
avatarMash and... "Mixd"?

Mixd? WTH is/was "Mixd"? The social networking site that Yahoo has had since 2005 has been called "Yahoo! 360", and has never been out of beta in all that time. Approximately 2,000,000 users, too, but a drop in the bucket compared to Facebook and MySpace. Yahoo is supposedly going to combine the remnants of the no-longer-supported-but-still-used-by-diehards 360 and a new "Universal Profile System" that was supposed to have been ready in February 2008.

We're still waiting for it to come into being, but the recent unpleasantness between Yahoo and Microsoft may have had something to do with the delay...

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