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DreamWorks Dumps AMD to Take Intel to the Movies

Posted 07/09/08 at 06:08:36 PM  by Reed Porter

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DreamWorks has decided to drop all of their existing AMD hardware for “future [Intel] chips with multiple processing cores”. According to Tom’s Hardware and Intel spokesman Nick Knupffer, these future chips are referring to the upcoming Nehalem CPU’s and Larabee GPU’s, both of which Intel is hoping to make a splash with in late 2008 to early 2009.

This news comes at the expense of AMD, with whom DreamWorks already had prior contracts. DreamWorks films such as Shrek the Third and Kung Fu Panda were all developed and rendered on multi-core AMD machines and the company was heavily promoting its partnership with AMD as recently as 2007.

“Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel’s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D” said Jeffrey Katzenberg, CEO of DreamWorks Animation.

Exactly what “innovative experience” moviegoers have to look forward to is anyone’s guess but one thing is for sure, this is yet another blow to AMD whose problems only seem to be compiling.

 

 (image credit: tanakawho Flickr user)

 

 
COMMENTS:5
TAGS: amd, intel, nehalem, hardware, Larrabee, Dreamworks, erratum, innovative moviegoer experience
COMMENTS
avatarRudder you said it well! If

Submitted by gatorXXX on Thu, 07/10/2008 - 2:41pm

Rudder you said it well! If people would stop switching so fast..AMD might have a chance. If people keep doing this, and amd goes bankrupt, what would you have as a choice and what would keep the prices in check??? If that were to happen, your choices would be intel...um....intel....um...um....intel and then how would you like to pay 1500 smakaroos for a 3ghz nehalem (quadruplet)  cpu and watch all the other slower cpu's rise in price....WHY???? Because they can at that point!!

 

ThE OnLy wAy 2 pLaY!

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avatarLoyal to AMD

Submitted by Rudder2 on Thu, 07/10/2008 - 11:17am

I will remain loyal to AMD forever.  They will com back they always do.  Even if they don't I will always have an AMD powered PC.  I hope that the breach of contract kicks DreamWorks in the butt!  Maybe if you people would quit switching as soon as there is a problem AMD would come back faster.  They will be back and I'm going to ride it out till they do!

"Rudder2"

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avatarI bought two generations of

Submitted by horzo on Thu, 07/10/2008 - 9:33am

I bought two generations of AMD procs when it made sense to do so. Buying AMD right now is just silly.

Hopefully they'll start churning out competitive parts again soon.

 

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avatarThe Movies!

Submitted by gatorXXX on Wed, 07/09/2008 - 4:46pm

Well, if that's the case then I won't be watching or buying any of dreamworks movies! Intel is nothing more than a capital communist regime which needs to have thier teeth yanked out with a pair of pliers. If AMD can hand Nvidia a lit bag of dog shit and laugh to the bank, than they can do it to intel....AGAIN!!

ThE OnLy wAy 2 pLaY!

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avatarYeah but..

Submitted by whisp on Wed, 07/09/2008 - 8:24pm

 Well Intel was that capitalist regime u were talking about until AMD came out with a little something called Athlon 64. You have to admit that AMD has been asking for it with the release of all their downright bad processors int he past, hmm nearly a year or more? :s I hold no brand loyalty but I was a definate AMD fanboy for awhile while they were sticking it to the man.

"we Plan for Tomorrow, but we Live for Today"

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