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Both AMD and Intel have fully embraced DDR3, and as a result, no one wants DDR2 anymore. Demand for DDR2 has fallen by the wayside, while DDR3 is selling through the roof. For Korea-based DRAM makers, the situation has left them with a surplus of DDR2 modules, and they don't want them any more than consumers do.
The solution? Bundle DDR3 modules with DDR2 chips. Doing so will help clear out DDR2 inventories that have been piling up, and will also help keep the price gap between the two standards from widening. According to DigiTimes' industry sources, the strategy is to minimize the impact that a DDR2 oversupply and DDR3 shortage would have on the market.
As it stands, sport market prices for 1.3GHz 1Gb DDR3 chips are averaging about $3.08, compared to $2.50 for 800MHz 1Gb DDR2 chips, according to the latest data from DRAMeXchange.