Don't Expect E-Readers to Breach $100 Price Point in 2010
Don't Expect E-Readers to Breach $100 Price Point in 2010
Posted 11/23/2009 at 4:58pm
| by Pulkit Chandna
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Many tech analysts feel e-book readers will have to breach the $100 price point if they are to go beyond their niche audience. With the number of companies lining up to try their luck in the nascent e-book reader market increasing rapidly, the contenders will soon realize that e-readers will need a wider audience for even a few of them to stay in the hunt.
According to Scott Liu, chairman of electrophoretic display (e-paper) maker Prime View International (PVI), e-readers will not be breaching the $100 price point in 2010 as the demand will stay strong. He told Digitimes that electrophoretic displays are becoming affordable but his company is still not offering them to clients at reduced prices.
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mr.molson
November 23, 2009 at 7:42pm
Judging from how wickedly fast Barnes & Noble sold out of thiers, I don't think they'll breach that price point in the next THREE years. Barring, of course, some start up trying to bust in at a loss. _____________________________
They call me the Battery Man.
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