Barney the purple dinosaur became a 90s phenomenon that still airs on television more than a decade later, so naturally the only logical conclusion is to attribute the runaway success to him being purple. Why else would Yahoo put so much effort into a new campaign imploring users to "Start Wearing Purple"?

To be fair, purple has been Yahoo's official color for some time now, though you wouldn't know it by the red colored logo prominently displayed on Yahoo's homepage. The new campaign kicks off with a kooky video that serves as an intro to several purple designated features, including Purple Picks, a daily series of links picked out by Yahoo's editors which "highlight the people, trend, fashion, and companies that exemplify life in the purple lane," and even Purple Merchandise, with everything from Yahoo Pony shoes to a purple Mimobot Code Ninja 1GB USB flash drive.

Is Yahoo on to something here, or is this another example of Web 2.0 having gone wrong? Check it out, hit the jump, and give us your thoughts.

Image Credit: Yahoo