Do You Use Downloaded Apps More Than Once?
More powerful smartphones and the emerging tablet market have both contributed to the uber popularity of mobile apps, but as it turns out, over a quarter (26 percent) of all apps downloaded in 2010 were used just once, according to Localytics, a Boston-based software company.
"Localytics studied the thousands of Android, iPhone, iPad, BlackBerry, and Windows Phone 7 apps using its real-time app analytics service," Localytics said. "For all new customers of an app in 2010, Localytics looked for the first time each customer used the app and whether or not there was any follow-up usage through January 26, 2011... The resulting analysis shows that for customers using an app for the first time between January and March, about 22 percent of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26 percent. One-time usage grows to over 28 percent in the fourth quarter, but some of those customers may still use the app again in early 2011."
Lolcalytics says it's all about perspective, pointing out that "having 74 percent of new customers go on to use your app at least once more is pretty encouraging." The firm also noted that the number of smartphone users in the U.S. grew from 42.7 million in November 2009 to 61.5 million in November 2010, while "the number of apps also increased dramatically."
More on the topic here.

Comments
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TechLarry
February 02, 2011 at 12:33pm
I have to ask the obvious question here...
How do they know how many times you use an app and, more importantly, why is it any of their friggin' business?
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Joe The Plummer
February 02, 2011 at 11:38am
The question here is are these one and done apps uninstalled? How are they basing this study? Did these users install the app, use it once and leave it on their device? Or did they actually uninstall them after the one use? Curious if the 26% represents people who used it once and left it on their device or if they also uninstalled it.
I have a bunch of free apps on my device that I've used once and haven't uninstalled because they aren't things I would use on a daily or weekly basis but maybe useful depending on the situation every so often, maybe 3 or 4 times a year.
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Ghok
February 02, 2011 at 10:25am
Aren't lots of apps on smartphones just glorified webpages anyway? I mean, things that are better done on webpages, but are riding the wave of app popularity? I can imagine people downloading an app just to do something they have to do once.
It would be kind of nice if you had a 24 hour return window on downloaded products. Last night I spent 20 bucks on a game on Steam, but gave it a whirl and hated it. My own fault really, I should have researched the game more, but so few games have demos. There isn't much incentive for content distributors to do this, though. Only a bit of customer service, and I think they'd rather have the money. Still, it also means I'm less likely to impulse buy in the future.
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MeanSquare
February 02, 2011 at 9:43am
I'm not surprised to see that a lot of apps only get used once. I've downloaded an app many times just to see how it worked and then decided that I don't really want it. Those apps have all been free. I do have a few paid apps as well, but I tend to research those a lot more before I download. I haven't had to resort to a refund yet, but there's always that option.
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