DirecTV Subscribers Gain Free Access to HBO GO and MAX GO

Posted 04/13/2011 at 6:55am | by Paul Lilly

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With the meteoric rise of streaming services like Netflix, Vudu, Hulu, and a handful of others, cable and satellite TV providers need to rethink how to best serve their customers, lest they become obsolete in favor of Internet TV. Perhaps for this reason, satellite provider DirecTV just announced the launch of HBO's new authenticated online video destinations, HBO GO and MAX GO, both of which are provided free to DirecTV customers who subscribe to the premium channels.

"The addition of HBO GO and MAX GO is the next step in bringing quality video content to our customers anytime, anywhere," said Derek Chang, executive vice president, Content Strategy and Development, DirecTV. "Giving our customers the opportunity to experience their favorite programming, no matter where they are, truly enhances their overall viewing experience and helps them get the most out of the content they subscribe to."

No small deal, HBO GO offers more than 1,4000 titles online, including instant access to current movies and TV shows like Game of Thrones (premiering April 17), Boardwalk Empire, and True Blood. New titles are available immediately after their premiere on the networks, which is a huge advantage over Netflix, the grandaddy of streaming media.