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Dell: We're Carbon Neutral

Posted 08/12/08 at 08:51:29 AM |  by Paul Lilly

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Last September, Dell became the first major computer maker to announce plans to go carbon neutral, saying it would do so by the end of 2008. That gives the OEM five more months to reach its self imposed deadline, but now the company is saying it has already achieved its goal.

"We're driving 'green' into every aspect of our global business," said CEO Michael Dell in a statement. "This includes setting new standards for energy efficiency and green power, delivering environmental and cost savings for customers, and aligning key growth priorities with our focus on preserving our shared Earth."

In the quest to become carbon neutral, Dell has been working with Conservation International to protect nearly 600,000 acres of tropical forestland in Madagascar that might otherwise have been destroyed, allowing the OEM to claim a half-million ton of carbon emissions savings over the next five years. Another big boost came from reducing indirect emissions from facilities energy use. Dell has upgraded light fixtures at its Texas campus, updated heating and cooling systems around the world, and installed occupancy sensors for light. By doing these things, Dell says it was able to reduce its annual carbon dioxide footprint by 20,000 tons.

Image Credit: Getonboard.org

COMMENTS:
8
TAGS: 
dell, OEM, rigs, environment, carbon
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COMMENTS
avatarin response to the last

Submitted by xveganx on Tue, 2008-08-12 15:41

in response to the last comment....

 

That isn't actually true. We have the technology now, its just still quite expensive and no one wants to foot the bill. 

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avatarin response to the last

Submitted by xveganx on Tue, 2008-08-12 15:41

in response to the last comment....

 

That isn't actually true. We have the technology now, its just still quite expensive and no one wants to foot the bill. 

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avatarGreat PR...

Submitted by horzo on Tue, 2008-08-12 15:40

but pretty meaningless considering how much extra carbon is being spewed into the atmosphere in order to generate the electricity that keeps the products  Dell manufactures running.

Face it, we're all at fault and we're all doomed. Nothing short of a technological revolution in energy generation within the next decade is going to reverse the global warming trend.

 

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avatarNow if we could just get

Submitted by b_boy_69_00 on Tue, 2008-08-12 08:00

Now if we could just get every Fortune 500 company to do this we might actually be able to save the earth or at least push back the demise of it.

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avatarit is about time. I am glad

Submitted by xveganx on Tue, 2008-08-12 07:48

it is about time. I am glad to see a tech company taking the lead on this issue. It will certainly motivate me to purchase from them vs. another vendor.

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avatar I mean that's cool, props

Submitted by atomaweapon on Tue, 2008-08-12 07:31

 I mean that's cool, props to dell. If you help it I guess it's good for the evironment, but personally I wouldn't go crazy to make myself green unless it saved me money somehow down the road. Those light sensors alone prolly saved them a bundle on the electricty bill so I guess it's not too bad.

 

 

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avatarSpeechless

Submitted by icebird on Tue, 2008-08-12 07:17

So how much would our notebooks cost if Dell weren't wasting all its time with this crap?  What.  A.  Scam.

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avatarCost of Notebooks

Submitted by One4yu2c on Tue, 2008-08-12 19:23

Maybe two or three agos consumers might have had a legitimate beef with the cost/performance ratio when purchasing a notebook, but that's hardly the case today. $500-$600 gets an entry-level machine capable of handling basic chores, and a grand can get a mini-powerhouse. Case in point, I paid less than $1,080 shipped/taxed in late March for an HP DV9700T with the following:

17" Widescreen
Core 2 Duo T9300 (2.5GHz, 6MB, 800MHz FSB)
2GB DDR2-667
2x120GB 7200RPM
8600M GS 512MB
8X DVD Burner w/ Lightscribe
802.11AGN
Windows Vista x64

Not exactly a desktop replacement, but a solid all-around workhouse that didn't break the bank. Granted Dell machines run a little bit higher, but a grand still buys a respectable machine.

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