Dell: Twitter Helped Boost Sales for $3 Million

Posted 06/12/2009 at 1:24pm | by Paul Lilly

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Twitter has been one of the hottest topics in the past several years, being linked to everything from potential terrorists attacks to celebrity slugfests, and even an upcoming Twitter-based reality show. Turns out it's also pretty effective marketing tool capable of boosting sales by millions of dollars.

Try $3 million, to be exact, which is how much Dell said Twitter helped the OEM rake in from followers who clicked through its posts. Of those sales, Dell made $1 million in the past 6 months alone.

"We're going to watch it over time to make sure it's tracking at the right level," said Lionel Menchaca, Dell's chief blogger. "It is trending upward and that's what we're going to be looking at overall."

Compared to Dell's $12.3 billion revenue for Q1 of this year, $3 million in sales doesn't seem like much. But no matter how much the world's second largest PC maker brings in, it's tough to scoff at millions of dollars, especially for those from the outside looking in and wondering what Twitter can do for them.