Dell Apologizes for Online Pricing Mix Up
Posted 07/09/09 at 09:55:38 AM by Paul Lilly
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An online pricing mix up in Taiwan last week had Dell selling selling 19-inch LCD monitors for as little as $15, as well as the company's Latitude E4300 laptops for roughly $560, more than a grand below what they normally sell for. But rather than cash in on some smoking deals, Taiwan shoppers instead get an apology, refund, and a coupon for their trouble.
"It is Dell's hope that the courtesy coupons demonstrate Dell's respect for its customers and to apologize for any inconvenience caused," the company said in a statement.
Those who tried to purchase a laptop will receive a coupon worth NT$20,000, or about $600 USD, while those who placed orders for the mispriced LCDs will get a $NT1,000 coupon worth about $30 USD.
While the coupons and an apology may be enough to placate affected customers, there's still the issue of whether or not Dell was in violation of fair trade laws in Taiwan.
"To avoid any further confusion to our customers and to facilitate further investigation Dell has made the difficult decision to close our Taiwan online store," Dell said in a statement.
Do'h!
Image Credit: bloggingbuyouts.com
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They should do that in the US
Submitted by winmaster on Thu, 07/09/2009 - 7:25pm
I could use a $15 monitor. If they did that in the US, they'd never get away with saying "Sorry", and we would all have tri-panel setups.
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The quick brown fox jumps over the lazy dog.
there's still the issue of
Submitted by Jox on Thu, 07/09/2009 - 3:13pm
there's still the issue of whether or not Dell was in violation of fair trade laws in Taiwan.
"To avoid any further confusion to our customers and to facilitate
further investigation Dell has made the difficult decision to close our
Taiwan online store," Dell said in a statement.
**********************************************************************
I guess we know, don't we?
-Jox
Submitted by HeartBurnKid on Thu, 07/09/2009 - 9:50am
So... they gave the affected parties coupons. For their online store. That is now closed.
Dell, I don't think you've thought your cunning plan all the way through.
Submitted by MeTo on Thu, 07/09/2009 - 9:27am
Taiwan = 10 year old kids in sweatshops. Wonder if they use them in websites creation?
Submitted by AchillesX on Thu, 07/09/2009 - 9:07am
So what they're saying is that they're closing the factory outlet......
They closed down the store
Submitted by Bobinator2000 on Thu, 07/09/2009 - 8:25am
They closed down the store because of pricing mix ups? Seems a bit over the top to me...
It was closed because they
Submitted by I Jedi on Thu, 07/09/2009 - 3:00pm
It was closed because they were in violation of Taiwan Fair Trade laws because they would not honor the $15 dollar LCD's they were supposedly selling. Right now they're in second place, right below HP, and times are tough right now. With so many people having heard about the "unreal" deal and buying it, it was more economical in the short run for them to just shut down operations... for now. They may return in the future, though.
Submitted by maclover68 on Thu, 07/09/2009 - 11:38pm
It's still pretty dispicable if you ask me, no matter the reason.
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