Dell Apologizes for Online Pricing Mix Up
Dell Apologizes for Online Pricing Mix Up
Posted 07/09/2009 at 6:55am
| by Paul Lilly
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An online pricing mix up in Taiwan last week had Dell selling selling 19-inch LCD monitors for as little as $15, as well as the company's Latitude E4300 laptops for roughly $560, more than a grand below what they normally sell for. But rather than cash in on some smoking deals, Taiwan shoppers instead get an apology, refund, and a coupon for their trouble.
"It is Dell's hope that the courtesy coupons demonstrate Dell's respect for its customers and to apologize for any inconvenience caused," the company said in a statement.
Those who tried to purchase a laptop will receive a coupon worth NT$20,000, or about $600 USD, while those who placed orders for the mispriced LCDs will get a $NT1,000 coupon worth about $30 USD.
While the coupons and an apology may be enough to placate affected customers, there's still the issue of whether or not Dell was in violation of fair trade laws in Taiwan.
"To avoid any further confusion to our customers and to facilitate further investigation Dell has made the difficult decision to close our Taiwan online store," Dell said in a statement.
Do'h!
Image Credit: bloggingbuyouts.com
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winmaster
July 09, 2009 at 6:25pm
I could use a $15 monitor. If they did that in the US, they'd never get away with saying "Sorry", and we would all have tri-panel setups.
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The quick brown fox jumps over the lazy dog.
Jox
July 09, 2009 at 2:13pm
there's still the issue of whether or not Dell was in violation of fair trade laws in Taiwan.
"To avoid any further confusion to our customers and to facilitate
further investigation Dell has made the difficult decision to close our
Taiwan online store," Dell said in a statement.
**********************************************************************
I guess we know, don't we?
-Jox
HeartBurnKid
July 09, 2009 at 8:50am
So... they gave the affected parties coupons. For their online store. That is now closed.
Dell, I don't think you've thought your cunning plan all the way through.
MeTo
July 09, 2009 at 8:27am
Taiwan = 10 year old kids in sweatshops. Wonder if they use them in websites creation?
AchillesX
July 09, 2009 at 8:07am
So what they're saying is that they're closing the factory outlet......
Bobinator2000
July 09, 2009 at 7:25am
They closed down the store because of pricing mix ups? Seems a bit over the top to me...
I Jedi
July 09, 2009 at 2:00pm
It was closed because they were in violation of Taiwan Fair Trade laws because they would not honor the $15 dollar LCD's they were supposedly selling. Right now they're in second place, right below HP, and times are tough right now. With so many people having heard about the "unreal" deal and buying it, it was more economical in the short run for them to just shut down operations... for now. They may return in the future, though.
maclover68
July 09, 2009 at 10:38pm
It's still pretty dispicable if you ask me, no matter the reason.
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