definition

Submitted by mesiah on Fri, 07/31/2009 - 9:29pm

My technical definition of fail is when a company's total expenditures to sell a product (R&D, production, advertising) is greater than the return from sales and residuals. But my working definition is for a product to gain enough market share to be widely recognized by the general population. Most people can identify an ipod from across the room, but almost none of them could identify a zune from 5 feet away. To think that even one in ten sales will go to this device instead of ipod is a lofty goal considering sales performance of previous devices. It may seem like alot of people own devices like the zune when talking to people on tech sites, because we are tech savvy enough to not blindly purchase a device because its cool. As of april apple held 71% of the market share. the other 29% was split up between the rest of the competition with MS and creative coming in with 4% and 2% respectively . San disk actually holds a commanding lead over the third placed zune with 11%. So, right now less than 1 zune is sold for every 17 ipods sold and 35 ipods for every creative device, thats quite a gap to close even to hit your proposed number of 1 for 10. I would love to see the zune or any other feature packed media player achieve 15-20% market share and actually give apple a little competition, but in the near future I don't see it happening.

Login or register to post comments