Could 4G Success Force Sprint To Ditch Its Unlimited Data Plans?
If you’ve watched any television over the holiday weekend, you probably saw one of Sprint’s iPhone commercials, which claims that the company “doesn’t limit the iPhone” thanks to its unlimited, unthrottled data plans – something no other major mobile carrier provides. It’s been a big marketing ploy for the company for a while now, but a new report suggests that limited airwave space may force Sprint to yank its unrestricted plans off the table sometime soon.
Sprint is finally switching over to LTE (rather than WiMAX), but Reuters reports that the company has allotted just 10 MHz of its useable spectrum to the 4G network – half the amount Verizon and AT&T have earmarked. A Sprint executive told the publication that the company has no plans of ditching the buffet-style plans, but one analyst said they might not have a choice. Ironically, Sprint’s success could be the problem.
"The risk is, if you don't have headroom as your LTE subscriber base grows, then the speeds will go down,” Tolaga Research analyst Phil Marshall told Reuters. "Unlimited is going to kill them. I think they're going to have to back off from the all-you-can-eat plan."
Sprint counters that the 10 MHz being allotted is currently unused, and the company is in talks with Clearwire to tap into that provider's LTE network, too. What do you think: is Sprint’s unlimited plan here to stay, or will the company be forced to kick it to the curb the way the other mobile carriers have?
Comments
Comments are closed on this article
![]()
biggiebob12345
November 28, 2011 at 10:35pm
I think sprint's network is ALREADY stretched beyond capacity.
![]()
devin3627
November 28, 2011 at 8:09pm
i currently have sprint and my speedtest went at 0.11mbps tops. my friend with verizon did the same and got 0.97mbps. when i am away from my wifi, it is a nightmare. i cant even view youtube videos in 240p without having to wait on the buffering.
![]()
Tyger
November 28, 2011 at 1:21pm
Just ran a speed test on my sprint phone 305 / 223 on my samsung epic 4G phone with no 4G in my area, and a phone that won't work on their future 4G network that I've been paying an extra $10 a month for, for nearly two years. Add my step daughters Evo to the mix and that's nearly $400 I've paid for a service I'm never going to get and I've never used. That's enough for me, getting my phones from Verizon today and putting sprint behind me. Their LTE is up and has been up in my area for a few months and everyone that I know that is on it, loves it.
![]()
I Jedi
November 28, 2011 at 12:14pm
I dropped Sprint two weeks ago when I began to see them closing down unlimited data in certain areas (hotspots). It wasn't just that I was seeing the shark surrounding its pray (unlimited data plans) for the final kill, it was also due to the network congestion and speeds I was receiving in my area. For years, Sprint promised our area network coverage for 4G speeds, and ultimately they said they couldn't do it until mid 2013. So now I'm done with Sprint and thinking about switching over to Verizon, which has their 4G LTE network up and running in my area already. It may not be unlimited, but at least in my area, I can actually use the service I pay for. I have no doubt in my mind that Sprint WILL get their 4G up in my area, but delays, slow speeds, and congestion of their network in my area has totally turned me off to the Sprint brand.
![]()
quickone
November 28, 2011 at 12:09pm
I hadn't looked at my bill in a while, I was surprised how little data I used. On a heavy month I hit a gig and I tether when I'm without wifi. Now I am actually thinking about switching to ATT to get a faster network and it's $5 less a month for a comparable plan with a 2 Gig limit. Unlimited is a nice selling point but few use it and Sprints network is slow as hell, I'd rather have less (within reason) but faster.
That and I am not excited to upgrade my Moment for the GSII that will be stuck on the wimax network which is unlikely to see any further development now that LTE is the plan
![]()
ocnier
November 28, 2011 at 1:07pm
The problem with that thinking is the other side of the coin. I hate to be the bearer of bad news, but data usage will only go up from here. The counter argument to this article I think is that sprint has no choice but to offer unlimited data. They are not competitive otherwise IMO. Verizon and ATT would mop the floor with them if they stop. It's kinda like Directv and Sunday Ticket. I live in a FIOS area and I would save BIG bucks switching to FIOS TV, however, i'm a Saints fan not in Louisiana or anywhere in the southeast, so i'm stuck/slaved to them. If Directv ever loses the sunday ticket or best case scenario every provider can offer it, then they are sunk nationally because of cheaper and better alternatives such as FIOS, local providers, or heck even just cable cutters in general with NFL web plan (if that ever happened). The point is that Directv overall is a substandard provider that is bouyed by offering a true exclusive. Sprint is the same way and they know it.
Log in to MaximumPC directly or log in using Facebook
Forgot your username or password?
Click here for help.


















