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HP is pretty geeked about the upcoming season of "Project Runway" on Lifetime, in which contestants will have the option of using computers to sketch designs. Can you guess which PCs they'll be using?
"Technology is what's next in fashion design. Forward-thinking designers are exploring new ways to use technology in the design process," said Barbara Schneeweiss, vice president of Production and Development for TV and Feature Film at The Weinstein Company.
Throughout the season, you'll see contestants ditch their sketchpads in favor of Intel-equipped HP TouchSmart PCs and TouchSmart tm2 notebooks. Expect to see a lot of the tm2, which can be rotated and converted to slate mode.
Next season's winner will walk away with a $50,000 prize package from HP and intel to create, design, and run their own business.
Image Credit: HP
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jgrimoldy
January 14, 2010 at 9:41am
The contestants on Project Runway are already under incredible pressure without having to learn how to use a computer to draw their designs. Using pencil and paper NEVER crashes or needs to be rebooted.
I hate that this change to Project Runway will make the show much more of a commercial for HP.
