Confused Consumers Willing to Pay a Premium for Apple Branded HDTV

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jbgrace

Stop hating everybody. Apple is a business. What are they in business to do? If you said anything other than make money you are wrong. If Dell or Hp could sell their products for a premium price don't you think they would. Power users hate Apple because they sell a closed system, no real OS choice and limited hardware options. Get over yourselves , not everybody wants to build their own computers or see how fast they can overclock their CPU. For those of you who think I don"t know about computers my day job is specing out laptops for a fortune 100 bank. I have a Mac at home because I don"t want to come home from work and spend my nights digging around my registry because HP didn't do their do diligence and the printer driver that i just installed dosen't play nice with my custom built machine I just finished.

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acidic

what else would you expect from the hipster techtards ?

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DOAcepr

"Shut up and take my money!"

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Eagle70ss

Love the Dazed and Confused screenshot. Perfectly describes Apple nuts.

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warptek2010

And Apple loyalists deserve to have as many dollars ripped from them as possible.

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Electrik

"Another interesting tidbit is that hundreds of those surveyed don't know what they're talking about."

Priceless.

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jaygregz

I didn't think I was ready for a new display until I saw one of the top of the line Samsung smart tvs with the dual core processor in it the other day. It was so clear it made my eyes hurt. I'm still not willing to pay that premium yet because I don't really watch that much tv.. but I know technology has advanced enough since I bought my old 42 inch LCD that some day soon I'll be upgrading. Amazingly I was looking for reviews the other day and while those Samsung TVs did score relatively high, there we actually displays that supposedly even looked better!

If your looking at crap TVs at Walmart you just can't appreciate how far the technology has come.

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WarpathPS

I'm not an Apple fan but the hypocrisy on this site is comical. How many of you Intel fanboys are rocking i7's for games just for bragging rights and disregarding how much Intel violates law that hurts competition, and hates the enthusiast? Brand whores are brand whores.

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tony2tonez

Most Hard Core Intel fans, still want AMD around to offer competition to keep Intel prices inline. We rock I7 because, thats what they do and Intel offers quality products at higher prices. We wont buy a i7 if we know the i3 kicks more ass than a i7 at a cheaper price.

Apple is no different with their patent suits all over the world. Thats what business do, try to make as much money as they can. Intel is no different. Its up to consumers if they want to purchase their product.

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renodude18

To pay that much for a TV again I'd expect the thing to have a really good screen and a way to record shows or movies without having an external box. Kinda like a built in DVR/HDD in the TV. After paying way too much for my LG last year I don't think I'll be buying a new TV for another year or two.

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Pyrophorics05

1500, really? Wow, that's a lot of people, it would take a whole afternoon to solicit that many................................................................

Yet, they still seemed to find the largest pool of idiots with income.

Please, let me have one wish.. and let it be that Apple crumbles in a spectacular blaze of epic failure. The paved the generation with absolute luck, funded by pure stupidity. I am ready for it to be over!

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razorpetti37

This is a clear cut example of brand equity. I despise Apple as much as the next MPC reader, but outside of the whole PC vs Apple feud, I can understand why the general public would be willing to purchase an Apple branded TV, even with a premium added. If you ignore all of the marketing hype behind their products, you're still left with a pretty high quality product. Their hardware is among the best, their software has gained acceptance, their phones are simple while being high tech, and their computer monitor displays are known to be of very high quality. So if Apple has consistently provided high quality goods, do you blame the public if they assume that all of Apple's products will be high quality? They have built brand equity and customer loyalty. Bose is another great example of this. They make great speakers. Are they the best? No. Are they always great? No. But when the public thinks of Bose speakers, they think "premium quality".

So, does Apple make the best product out there, in every market they target? No, they don't. But look at any comparison review out there on tablets, laptops, phones, and computers. Apple is almost always near the top of the list. So, knowing that, I could understand why the general public might be willing to pay a premium for a certain comfort level, believing they will most likely receive a high quality product.

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Xenite

Complete nonsense, Apple has no better quality than most of the other made in China garbage. They use the same low rent factories other companies do.

When you buy Apple you are paying for the NAME and that's it. The components inside are not higher quality than competing products.

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renodude18

Very well put!

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richeemxx

Apple has built a great reputation as being a high quality product but that is on image alone. Look at how many issues have been reported over the past several years from bad gpu's to antenna gate and now to issues with the iPhone 5. The Apple masses shrug off those issues a lot more than most all of us would.

I've seen threads in the Apple support community with people saying my new MacBook died after two weeks. Guess what he said next, "I don't think it was Apple's fault" Are you kidding me?

Apple has dupped their loyalist into thinking they are "premium quality" when in fact they have many of the same issues everyone else has. People will buy Apple and almost anything Apple related for the "cool factor" and not because they think it will be any better or worse.

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jonnyohio

As an owner of both apple products and pc products I can honestly say that the apple MacBook Pro I own is of a very high build quality. It has a i7 processor and the screen is a high resolution screen, and it looks and feels solid...doesn't feel like its made of cheap plastic. Upon looking at other laptops close in specs but not quite the same, I have come to the conclusion that Apple is still overpriced, but not as bad as they were a couple years ago. Fact is, compared to my other computers, the MacBook Pro is a premium product, but Apple does try to tell customers their components are of high quality, which is nonsense because its the same components that can be found in any PC.

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w2ed

I know I'm not going to win fans by saying this, but it takes more than just components to build a better product than Apple. The majority of people, even those with the technical knowledge to do as they please, prefer that their stuff works right the first time, every time, while being simple to use - Apple knows this, and has focused their attention towards that market for years. There have been plenty of devices, ranging from computers to MP3 players to Phones and TV devices that have been built better by other vendors, have been more open and - in some cases - more stable, and in many cases they've also been cheaper and (IMHO) better looking - yet Apple's consistency, simplicity and uniqueness have helped them to stay in, or move past their competitors, in many of the markets they compete in now.

It's not a matter of just building a better mousetrap - anyone with the time, patience, and intelligence could (learn to) build any device that's better than Apple. I don't know why other manufacturers can't seem to learn how to do this on a consistent basis, but until they do there's going to be plenty of "Apple idiots" to go around.

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stradric

Apple of course loves the idea of an Apple-branded TV (they can't call it Apple TV, can they?). They get to charge their Apple tax and get their iTunes/App Store into your living room. It's a big win for them, and mostly a big lose for consumers.

Of course there won't be any real innovation, just a repackaging and rebranding of a Samsung or Sharp display. If Microsoft wasn't completely inept, they would have beat Apple to the punch with a Windows TV that has Kinect built-in.

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Nixon

Why can't it be frameless. :(

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Dragonscourgex

Who would make said T.V. for Apple? Samsung? LG?

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iplayoneasy

What it would be is a great tv with slim styling and a scratch proof brushed aluminum design. People pay premium price for high quality good look furniture, why not for a well built and beautiful tv? Say what you will about apple, but every computer they sell has unsurpassed build quality and style too boot.

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Pioneer_Elte

How often do you move your tv that you need a scratch proof brushed aluminum design? As far as protecting the screen from scratches, Sony has been using Gorilla Glass in their monolithic HX line for the past year. Also, since Apple rarely uses any industry standard, you'll have to pay $40 just to get an adapter that will allow you to connect a HDMI cable to their tv just to connect anything.

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kevaskous

Their design has come before their build quality in many of their products, resulting in a very short lifespan of the product, don't kid yourself. They sell fashion, not function.

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DR_JDUBZ

I can build better computers than the pussies at apple, and for lower cost. Laptop parts in an imac? Just plain stupid

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travestyebo

"He has a Nexus!!, Hey everyone, he has a NEXUS!!
See? Nobody cares....

And yeah, I want fries with that.

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jedisamurai

If they made an Apple branded brick people would pay 30% more to use it to build their fireplace.

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DR_JDUBZ

If someone collected steve jobs shit everytime he'd go to take a shit and then sold the shit, people would buy it!!!

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AETAaAS

"hundreds of those surveyed don't know what they're talking about"

While this is the stereotypical view of Apple users; how many of those respondants were the ones who said they would like an Apple TV? It could be skewed quite remarkably - that those who wanted it were the ones who can't tell a RCA socket from their left nipple.

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pastorbob

It's not just those who don't know what they are talking about. My son-in-law is an I.T. manager at the corporate headquarters of Caterpillar in Peoria. When I told his 17 year old son (my grandson) I wouldn't own an Apple product under any circumstances, my son-in-law chastised me and lectured me about how much more advanced and secure Apple products are and how Android and Windows products are full of malware and easy to infect.

Wait a minute!!! Maybe it is just those who don't know what they are talking about?

Anyhow, my point is that even people with a lot of tech knowledge can be led astray by hype.

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iplayoneasy

A lot of us at my IT company have apple macbook pros running windows 7. In the end, their rock solid laptops. Sure the price is high, but you pay for quality, you get quality. We're all pc guys but once you own a mac you understand.

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warptek2010

You're in IT did you say? I for one find that hard to believe based on what you said. Apple's proprietary designs couldn't hold a candle to some of the premium PC parts manufacturers.

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DeltaFIVEengineer

Shhh.... Don't you know that if you say anything positive about Apple on this site, the nerd rage will consume you?

What you really need to do is throw around meaningless numbers and anecdotal evidence to really get your point across. A friend of a friend of a friend owns a Mac Pro and the hard drive crapped the bed so therefore all Apple products are complete garbage.

See how easy that is?

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SPreston2001

So what about a Mac is so high quality?? My gf has a Mac pro and the hinges have cracks in them, the rubber bottom had to be replaced (twice) and the trackpad downpress no longer functions. Shes def not hard on her laptop at all and it rarely leaves her bedroom. Not saying Macs are $hitty, but they are extremely overpriced for what your getting. Your paying for the logo and pretty white glossy finish...

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kevaskous

You pay for the logo, not quality. they use pretty well the same parts but the lower end at higher prices, with a brushed aluminum casing (Cool but not functional and by no means extends lifespan or functionality of the product) A nicer screen (Some usefulness there but even then that is not always true anymore, with IPS-S panels becoming very cheap). That's it, that's all you are paying for, the possibility of a nicer screen and a brushed aluminum case with a apple logo.

Also in I.T. Your laptop is a tool, not a fashion statement, and hardware failure is on average 5x more likely in a Apple product. I have owned and worked closely with friends and family that own them, most of them died within 2 years of service, that's -NOT- a good record for a work tool, I've got hammers I've beat on nails and walls 12x longer than that.

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asherrna

I have literally never heard anyone say that macs aren't overpriced. Okay, that's a lie, but still. Even my friends that are mac users agree. Macs are overpriced. You aren't paying for quality, you're paying for that apple logo.

Not to mention the fact that said friends have all had their macbook pros die. (My mom's dell laptop running windows vista is just fine to this day...)

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chosenson

"(My mom's dell laptop running windows vista is just fine to this day...)"

I can show you a Dell from 1999 running XP. It may be slow, but it still goes.

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DR_JDUBZ

I pay half the price for a custom desktop and I've got a computer that will last just as long, and that I can repair without having to be an "Apple genius"!!!

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