Confirmed! AMD and XFX Announce Partnership

Posted 12/16/2008 at 7:11am | by Paul Lilly

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Less than a week ago, Fudzilla claimed it managed to confirm rumors that XFX would defect from Nvidia as an exclusive partner, but until now, no official confirmation existed. That's no longer the case, as AMD announces XFX is joining the fray of AMD add-in board partners.

"In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon™ HD 4870 X2, widely regarded as the world’s fastest graphics card by technology enthusiasts around the world, speaks to the level of excellence achieved by the ATI Radeon HD 4000 series."

Michael Chiu, Chairman and CEO of Pine Technologies Holdings, makers of XFX graphics cards said it wasn't just AMD's ability to catch up on the gaming front that led to its decision to branch out; XFX also took a keen interest in AMD's multimedia performance.

According to AMD, XFX will kick off its new partnership starting with the Radeon HD 4000 series GPUs sometime in early 2009.