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It’s claimed that Apple plans to pitch its recently introduced iPad at a niche market of trendy electronics users. This would seem to confirm it. Condé Nast has announced it's well on the way to making digital versions of its magazines available for the iPad.
Condé Nast produces upper-end publications, such as Wired, GQ, Vanity Fair, The New Yorker, and Glamour, which sit right in the wheelhouse of Apple’s suspected target audience. Condé Nast already produces an iPhone version of GQ, of which it sold 15,000 copies of the January issue.
Condé Nast is stepping into the unknown with this venture. According to Thomas J. Wallace, Condé Nast’s editorial director, “We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be.” One issue will be the look and feel of advertising. Sarah Chubb, president of Condé Nast Digital says the goal with ads is to “optimize the experience for the consumer, to “romance it a little bit more.”
Other than Wired the digital versions will be developed internally and made available through iTunes. Wired will come in iTunes and non-iTunes versions, with the latter based on a reader project currently being developed with Adobe.
Condé Nast expects GQ to be iPad ready by April, with Wired and Vanity Fair ready in June. Glamour and The New Yorker will appear sometime this summer.
Image Credit: Condé Nast