Coming Soon: Customize Your Next Bimmer with Microsoft Surface
Posted 12/03/08 at 03:53:49 PM by Mark Edward Soper

Configuring your next BMW isn't as easy as touching a table yet, but in the near future, it probably will be. BMW has released a video of its prototype BMW Product Navigator (aka BMW Konfigurator), which is powered by Microsoft Surface and designed by Vectorform, which created the interactive 2008 election map used by MSNBC.
As with the 2008 MSNBC project, Vectorform's BMW Product Navigator uses Microsoft Surface to manipulate video that is then shown on an HDTV. With the BMW Product Navigator, you place chips representing product options on the Microsoft Surface tabletop computer, and the changes you make affect the BMW shown on the video screen. And, just so you can make sure you're buying the Bimmer you want, Product Navigator can email you your custom configuration, print it, or copy it to a USB flash memory drive.
Although there's no official word yet on how soon Navigator will make its way to your local BMW dealer, the combination of interactivity and video presentation it represents makes for a powerful sales and product research tool. As this parody of the original Microsoft Surface promotional video suggests, Microsoft Surface makes a lot more sense as a business tool than as a home computer, at least at current prices.
So, are you ready to gesture your way to your own personal "ultimate driving machine?" Hit Comment and tell us.
Image courtesy Engadget.
Pretty good application of Surface
Submitted by Ur7MByh on Wed, 12/03/2008 - 5:29pm
This application of surface makes more sense than in a home environment. It just doesn't seem like it can work in a home environment but I would love Microsoft to prove me wrong.
Buying a car like this is an excellent idea because not only are you chosing everything and seeing a picture of it, you are seeing a video of it and that brings an entirely new element to purchasing a car. Car sales people are not going to need anything more than this in the showroom to wow anyone! Beware!!!!
P.S. BMW's short form is Beemer not Bimmer. Just thought I would point that out. Great artical though.
"Beemer" versus "Bimmer"
Submitted by Marcus_Soperus on Wed, 12/03/2008 - 6:55pm
"Beemer" is certainly the more common slang, but according to the BMW Car Club of British Columbia, 'beemer' is most properly used to refer to BMW motorcycles, and 'bimmer' for BMW cars. As you can see from this Google search, 'bimmer' seems to be the preferred slang among serious BMW auto fans.
I'm glad you liked the article.
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