Comdex to Live Again, Online

Posted 03/04/2010 at 6:05pm | by Ryan Whitwam

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In its heyday, the Comdex trade show brought in over 200,000 visitors and 2,300 exhibitors. It was the biggest baddest tech show in Vegas. In 2003, with the tech bust having run its course, the IT focused Comdex faltered and was shut down. Now UBM, which acquired the Comdex name in 2006, have announced plans to relaunch the fabled event as a virtual trade show.

UBM believes they can provide value in the show by learning from the original Comdex’s mistakes. “The original Comdex died because it stopped serving its core customers. We are giving Comdex a future by going back to its past," said UBM CEO David Levin. The show will continue to be focused on IT, software vendors, and business solutions.

The event itself will be packaged up like a live event with keynote speakers, an exhibition hall, and even a media room for journalists and analysts. These will all be accessible on the Comdex website. You can already see the promo flash animation complete with extremely awkward video rundown. Though details are scarce right now, we expect a mix of streaming content and virtual environments. Do you think this can work, or should the memory of Comdex not be tainted?