Comcast Hopes to Reinvent Itself by Rebranding Services as XFINITY
Comcast Hopes to Reinvent Itself by Rebranding Services as XFINITY
Posted 02/04/2010 at 7:02pm
| by Ryan Whitwam
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Let’s pretend you run a company with a reputation for poor customer service. What’s the best way to fix it? If you answered, “rebrand stuff,” you and Comcast are on the same wavelength. Comcast has announced recently that their phone, internet, and television services would be renamed with the new XFINITY brand.
The change is first going to be rolled out to customers in 11 major markets. So those of you in Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Seattle, Hartford, Augusta, Chattanooga, Portland, and San Francisco are now proud subscribers to XFINITY services. The company itself will be keeping the Comcast name, but had the following to say about the service rebranding, “XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services.”
Hey, it’s about YOU having more control. We thought it was more about getting a customer service do-over, but apparently not.
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ghen
February 05, 2010 at 1:36pm
I just downloaded a crazy 400GB last month. I'm going to get a phone call here soon. Then I won't be with either Comcast or Xfinity :P
SEALBoy
February 04, 2010 at 9:11pm
Hmm... I wonder what Ultra has to say about that: http://ultraproducts.org/product_details.php?cPath=60&pPath=383&productID=538
bloodgain
February 05, 2010 at 5:37am
"By popular demand, XFINITY services will immediately be branded under the Comcast name. It's the same great television, internet, and telephone services you've always known with XFINITY, along with our world-class customer service. You should notice no interruption in service, and service technicians will be making rounds to update the branding on your leased equipment, unless of course your equipment is already labelled Comcast.
Pay no attention to the stern-looking gentleman in the business suit writing on the clipboard in the corner. He's just here to help us deliver this great news! ::smile:: "
QuakindudeMod
February 04, 2010 at 8:49pm
Hmmmm. I guess now renaming yourself just magically makes everyone forget how horrible your service has been. Thing is, if it didn't work and people weren't so stupid they couldn't figure it out, they wouldn't be doing it.Oh, and renaming yourself also magically makes your old ass equipment perform like new? Makes your bank accounts so large all your backbone is easily replaced?
All this is is some board depending on people's short ass attention span to get them new business. That and they've probably issued an internal memo saying, "Treat all the new idiots we get signed up with respect! Yeah, our service still sucks, but it will suck with a SMILE!"
*****MaximumPC Moderator. Report inappropriate/SPAM comments to
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Mighty BOB!
February 06, 2010 at 8:59pm
Seriously.. do you guys really need to cover your asses by inserting moderator disclaimers into people's posts? It's a given that any user-generated content on the Internet is not representative of the host's opinions. It's in all of the agreements you click through when you sign up on a forum.
Also Comcast is extremely overpriced.
DasHellMutt
February 08, 2010 at 12:26pm
He has to have that on his posts because he actually works for the mag dumbass. Hes not just some random guy from the net.
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