ColorWare Adds Flair to Dyson Air Multiplier
Remember the Dyson Air Multiplier we reviewed back in September 2010? We liked the slick fanless design, but at $300, we found the price tag a bit tough to swallow. That's starting to look like a bargain next to what you'll have to pay once the air blower undergoes a ColorWare treatment.
ColorWare is charging $450 per Air Multiplier, a $150 markup that buys you a choice of custom colors. You can choose a single color for the entire air blower, or create a truly fugly creation by selecting different colors for the airfoil, body, base, and controls. There are 21 solid colors to choose from, 21 metallic colors, and 4 pearl colors.

Comments
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Ghok
January 26, 2011 at 11:25am
Ha. Obviously they know their market! The type of person who would buy a $300 conversation piece fan might likely also enjoy paying an extra $150 on picking what colours it is.
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Ruhetag
January 26, 2011 at 7:53am
It is STILL a fan! The fan is just enclosed in the base housing. Also, this thing doesn't have the power or wind speed or a $15 normal desk fan.
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ShyLinuxGuy
January 26, 2011 at 7:12am
$300 for a desktop fan, and then another $150 for pretty colors!? My mom wants to try out one of these (or two), I told her she was nuts and that there's nothing wrong with a $15 desktop fan. We have the Dyson "Animal" vacuum...I HATE that thing...It's so difficult to use, and isn't any better than the $80 vacuums at Target or wherever!
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